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GOLF TEACHING PRO%u00ae 60 WINTER 2O26That vision took shape in The Urban Golf Co., Morris%u2019s innovative mobile golf business based in Barrie and Simcoe County, Ontario. At its heart is a 34-foot golf simulator trailer, outfitted with state-of-the-art Foresight Falcon technology, capable of transforming weddings, festivals, fundraisers, or backyard gatherings into an immersive golfing experience.%u201cGolf should be fun, flexible, and accessible,%u201d says Morris. %u201cThe Urban Golf Co. allows anyone%u2014whether you%u2019ve never swung a club or you play three times a week%u2014to experience the game on their own terms.%u201dMorris%u2019s journey began on the teaching side of the game. As a CGTF professional, he honed his skills helping students understand swing mechanics, develop confidence, and fall in love with golf. But he also noticed a barrier: many people found traditional golf environments intimidating, inconvenient, or inaccessible. His solution wasn%u2019t to bring more people to the course; it was to bring the course to them. With The Urban Golf Co., Morris married professional instruction with cutting-edge technology, all inside a mobile setup that requires nothing more than a driveway, parking lot, or open space to get started.Step inside the Urban Golf trailer and the outside world disappears. The simulator projects vivid visuals of world-class courses, while advanced sensors capture every detail of the swing: launch angle, ball speed, spin and more. The experience is strikingly authentic.Yet, Morris emphasizes that the trailer is about more than numbers and data: it%u2019s about inclusivity. Kids, first-timers, seasoned players, and even wedding guests in formal attire can take a swing.Events vary from corporate team-building sessions to charity fundraisers, birthday parties, and even festival attractions. The Urban Golf Co. has become a versatile addition to gatherings of all kinds, standing out not just for entertainment but also for its ability to introduce new people to the sport.By making golf portable and approachable, Morris is helping break down long-standing barriers that often keep newcomers away from the sport. Traditional courses can feel intimidating or inaccessible to beginners. Urban Golf Co. flips that script, offering a safe, social and fun introduction to the game.%u201cEvery event is an opportunity,%u201d Morris notes. %u201cSometimes someone takes their first swing with us. Other times, it%u2019s a seasoned player who walks away with new insights about their game. Both matter.%u201dAs word spreads, demand for The Urban Golf Co. continues to grow. Opportunities abound: expanded service areas, partnerships with equipment companies, indoor setups for winter months, and enhanced coaching programs.But at its core, Morris remains committed to one simple mission: making golf more accessible, more fun, and more present in people%u2019s everyday lives.Jake Morris embodies the modern spirit of the CGTF professional%u2014innovative, entrepreneurial, and dedicated to growing the game. With The Urban Golf Co., he%u2019s not just teaching golf; he%u2019s re- imagining where and how it can be played. In an era where time, access, and convenience shape how people engage with sport, Morris%u2019s vision offers a refreshing answer: golf, anywhere, anytime.STORIES FROM AROUND THE WORLD CANADAGolf has long been a sport defined by wide-open fairways, manicured greens and clubhouse traditions. But for Jake Morris, a Certified Golf Teaching Professional with the Canadian Golf Teachers Federation, the future of the game isn%u2019t tied to geography or tee sheets. It%u2019s mobile, modern, and designed to meet people where they are.NEWS FROM CANADABy Jake Morris, CGTF Member