Editorial

12 Mar 2012 Corina Pelloni

What We Can Learn from Kyle Stanley – A Tour Winner

The saga of Kyle Stanley on the PGA Tour this year provides us with a teachable moment.

First, let’s recap. Stanley had a three-shot lead coming into #18 on Sunday at the Farmer’s Insurance Open in San Diego. He proceeded to hit his third shot onto the green, but it spun back into the water. He took a penalty stroke, hit his fifth shot onto the green and then proceed to three-putt, making a triple bogey. He then lost the playoff to Brandt Snedeker.

The very next week, he went on to win the Waste Management event in Phoenix.

The question is, “What can we learn from Stanley’s exploits?”

First, Stanley admitted that he was very nervous during the playoff. Many amatuers believe that the players on the PGA Tour do not get nervous. That is false. Tell your students that everyone gets nervous. This is a human condition. When an event is important to you and there is uncertainty about the outcome, you will be nervous. When your students are aware that even great players get nervous, they will feel more comfortable when they, too, feel the nerves.

Second, Stanley learned from his failure in San Diego what his body will do under pressure. More importantly, once he learned how his body reacts under pressure, he then had more control over his body when the pressure arrived at the Waste Management tournament. As a result, he was successful.

Most likely, your students do not know what their bodies will do under pressure, so they choke when the pressure comes. Points to consider:

– Does your student swing faster under pressure? – Does your student swing slower under pressure? – Does your student think faster under pressure and get impulsive? – Does your student take more risks under pressure?

Ask your students to monitor how their bodies change when the pressure mounts. Becoming aware of what happens under pressure is the first step to fixing any problems.

12 Mar 2012 Corina Pelloni

Building Your Method

The first professional golf lesson I ever gave was with “Mr. Golf Channel Know It All.” He decided to contest every statement I made. Because of that, I made a commitment: always follow “how” with “why.” Now, the statement is, “This is what I would like to see you do, and this is why I would like to see you do it.” Hopefully, the student says, “That makes sense, I see why you do that.” From that point on they have ownership of that knowledge and have begun to build their method.

My students know they will be asked to share, show knowledge, and actively participate in the discussion. Every aspect of their method must match so that a ball flight pattern can develop.

Even at a tour level, you see players sometimes chasing a technique that is limiting. Today the fad is to “work left” through the ball. This general piece of advice is incomplete, at best. Also, I have never seen so many top level players laying the sod over short wedge shots. That stiff right arm that drives the right shoulder upward as we begin our swing, coupled with the chesty yank left, is contrived and robotic. The ability to read the turf with the bounce on your wedge comes from relaxed elbows. Soft hands hit soft shots.

If your method is complete, you can be successful with any club in your bag, provided the swing is good. If your method is lacking, you will only be successful with a limited number of clubs and your score will suffer as a result.

2 Mar 2012 Corina Pelloni

It is our job to create more golfers

On a National Broadcast of the World Match Play Championship, PGA Tour Commissioner, Tim Finchem, said more people are playing golf, just less of it. Does that even make any sense? Let’s see, I have a business with 100 customers who patronize me 10 times a month. If I do my math correctly, that is 1,000 purchases. Now I hire the commish and he sends me another 100 customers. Two hundred new customers, I’m jumping for joy and business is booming. I get greedy and service starts to suffer. My customers are only visiting me 4 times a month. But hey, I have more customers, they are just coming less. So instead of 1,000 purchases, I am now sending out 800 products each month. Does this sound like the way to sum up the state of my business?

The key words in the statement are “more golfers.” Our responsibility as professionals is to help get them playing more. That is an area where we can do better. I play golf at a lot of different courses in my area. I can’t tell you the number of times I run across a pro or staff member who could care less if I am there to play or not. We now live in a world where people have many more options to occupy their time. We can’t take for granted that golf is going to be on the top of the list. We pros can make the difference. Above and beyond should be the motto. As teachers we interact with students all the time. Most just want to enjoy the game and be with friends. So make it pleasant for them. Start a league, introduce them to each other or hold a free clinic for former students. Keep them involved. We can keep the game flourishing.

9 Feb 2012 Corina Pelloni

From the Teacher’s Desk….

The Demise of the Custom Clubmaker

One of the great life lessons may be that everything changes. Golf is no different than life. The days of the skilled custom clubmaker are slowly coming to an end. What once was a thriving sub-industry of the golf equipment business has taken a steady nosedive since 2005.

Although there is still a market for knowledgeable and skilled equipment professionals, the market is becoming very small. The demand today is more for adjusting or altering and reshafting name-brand equipment. Even in the day of very easy and affordable access to custom clubs from the big OEMs, golfers still buy ill-fitted clubs, so there will always some business for the custom shop. A small percentage of clubmakers saw the inevitable, and adjusted quickly enough to satisfy a changing market by offering more services and refined adjustments to equipment to help golfers.

There are several reasons for this gradual transition. One reason would be the industry foresight about consumer demand. Knowing that fitting was becoming more popular, the large equipment manufacturers responded reluctantly by adding custom club departments to their assembly facilities. Turnaround times became a priority, as well as more fitting options. Today, is not unusual to have six or seven shaft options and fitting specs for any OEM iron head and dozens for drivers. Another reason was the advent of the modern day fitting cart. The ability to swiftly switch shaft and head combinations for a better fit was something new for the large OEMs. The custom clubmaker initiated this technology as long ago as 1994, but having the money and name of a major corporation behind the idea proved to be the key factor for advancing this concept.

Golfsmith, the former giant of the custom industry, saw the inevitable coming. They changed CEOs and philosophy several years ago and now have become a massive retailer for the OEMs, their line of custom clubs almost nonexistent. The Golfsmith and Golfworks catalogs now mostly consist of shafts, grips, and supplies. There are still some custom suppliers like Wishon Golf, and there are still some golfers who seek out the personalized touch of the skilled clubmaker. But, the market share shrinks almost monthly, probably to the point of almost being nonexistent in three more years.

A few other reasons contributed to this situation, such as the OEMs having clubs assembled in Asia instead of importing the components and doing the assembly in the US. This has led to the offering of full sets of clubs – both woods and irons – with a golf bag for less than $300. To the trained eye, these are not high-quality clubs by any means, but it is a much less expensive way for someone to get started in the game. This entire market segment used to be satisfied by the custom clubmaker, except at a higher price. But, as we know about other products in our life, it is nearly impossible to compete with cheap labor from Asia. Another reason was the Internet. Mostly unqualified people started to glue together heads and shafts and sell them on eBay for very little markup. Since it was a cyberspace store with virtually no overhead, the key was volume, not quality.

The custom clubmaker has played a key role in the history of golf, going back to the origin of the game. Sadly to some, though, the obituary is beginning to be written today.

9 Feb 2012 Corina Pelloni

NO BETTER SPORT THAN GOLF TO REVEAL A PERSON’S CHARACTER

There’s an old saying, “It’s not what happens to you but how you react.” Kyle Stanley reacted in a spectacular way to failure.

On the 72nd hole of the Farmers Insurance Open at Torrey Pines, Stanley had a 3-stroke lead when he put his third shot on the par-5 into the water. After a penalty and a 3-putt, Stanley found himself in a playoff with hardened veteran Brandt Snedeker, who won on the second playoff hole. The defeat was all the more crushing because Stanley earlier had a 7-stroke lead during the final round.

You might expect Stanley, being a young guy, to take weeks or even months to recover from such an event. Nope. Stanley promptly won the following week at the Waste Management Open in Phoenix by overtaking Spencer Levin, who ironically also held a 7-stroke lead at one point. (At the time of this article, written prior to Levin’s next event, it is unknown how Levin responded.)

What we can say about Stanley is that he reacted very well to his meltdown in San Diego. He could have let it affect him negatively in Phoenix, but he chose to put it behind him and put to use whatever lessons he learned from his previous week’s failure.

Many people say golf is a reflection of a person’s character, because how they operate on the golf course is how they operate off the course. Does a person cheat at golf? Likely he will cheat in business. Does a person throw clubs and curse when things go bad? Likely he will not handle adversity very well off the course. Stanley’s instant comeback was not likely forged over a week’s time. More probable is he has always reacted to adversity in a positive manner.

Golf has also been said to develop character, but more often, it reveals it. You can learn a lot about a person simply by observing how they conduct themselves on the golf course.

7 Feb 2012 Corina Pelloni

The Value of a Knock-down!

Just got through watching Kyle Stanley triple bogey #18 at the 2012 Farmers Insurance Open, and it reminded me of Greg Norman during an extended portion of his career. Greg found it very difficult to get close to back pins, because he had the habit of bringing the ball into the greens with too much spin. It was very common to see him fly the ball past the hole and then see it spin back to the front of the green. Later, after working with Butch Harmon, he learned how to hit a knock-down with a little more expertise, although he never really learned to hit it with talent that was comparable to the rest of his game.

Some people said Kyle choked his guts out, while others said that he just caught a tough break when his wedge shot spun back into the water on 18 because he actually hit a pretty good shot. Pardon me if I’m a little hard on the guy, but honestly, a PGA touring professional needs to have more control over his game if he is to compete at that level with hopes of having any kind of consistent success. Personally, I believe he missed the short put on 18 and then another one in the playoff because of his flustered condition. He knew in the back of his mind that this thing should’ve never gotten into a playoff in the first place.

The value of having a good knock-down shot is absolutely necessary at the PGA Tour level, but it is a true weapon possessed by a small percentage of amateur golfers, especially at the club level. It is quite common, when listening to someone explain how to hit a knock-down on YouTube, to hear them explain some of the basics, but very few of them, if any, actually mention the most important thing that needs to be stressed if the player is truly going to be good enough at it.

If you happen to remember the 1982 US Open played at Pebble Beach, the wind was quite fierce that day, and on #7, the short par-3 that is usually nothing more than a sand wedge, the players were hitting a lot of 7-, 8-, and 9-irons. Since they were hitting more club than usual, they needed to hit more of a knock-down so that they would hit it a little shorter and keep it under the wind as much as possible. The vast majority of them missed the green left. About nine times out of ten, if a player misses the green with a knock-down, he’ll miss it left if he is right-handed. That result is one of the reasons why many people don’t like hitting knock-downs: They always seem to pull-hook it because they don’t quite understand how to execute it properly.

It reminds me of the older fella that was used to using his trusty hand saw to cut his trees down. A friend suggested that he go to Sears and get one of “them thar chainsaws,” because he heard that you could cut twenty trees down with one of those in the time it takes a person to cut down one with a hand saw. So, the old man reluctantly bought a chainsaw, and after a week of trying to cut a tree down and only getting about half way through it, he decided to take the chainsaw back to Sears to get his money back.

He arrived at the store, and after handing the chainsaw back to the clerk, he stated, “This thing is worthless, I want my money back! My hand saw will cut down many more trees than this piece of junk and with less effort!” The confused clerk said, “Let me take a look and see if I can find the problem.” After pulling the rope once, the engine started and the old man quickly hollered “What’s that noise?”

If you’re going to learn how to hit a knock-down, you need to learn how to hit it correctly, or it just becomes another shot that will get you into trouble. The reason that the vast majority of even top-level golf pros tend to pull-hook a knock-down is because they lack synchronization between the hands, arms, and torso when they try to hit it. The lack of synchronization is because they start their arms down too quickly relative to their torso, which causes the arms to make a slight to severe out-to-in path and also causes the hands to flip through impact, which closes the face.

If a knock-down is to be executed consistently, the upper left arm (right handed player) simply has to stay connected to the left pectoral muscle or lat (latissimus dorsi) so that they (arms and torso) are syncronized in their motion. This is why you’ll see virtually every touring pro, when hitting a knock-down, having his upper left arm still connected to his chest as he finishes his abbreviated finish while his right arm is almost fully extended.

If Kyle had played more of a knock-down, he could have made the ball check on the second or third bounce and then just relied on the natural slope to feed the ball back to the hole. A knock-down’s lower angle of attack coming into the green helps to kill excessive spin and is much more predictable. Remember: The key is to keep the moving parts synchronized so that their paths relative to each other are complementary, not adversarial.

7 Feb 2012 Corina Pelloni

THREE RULES I WOULD DEFINITELY CHANGE IF I WERE IN CHARGE

Rory McIlroy was penalized two strokes for wiping away sand from just off the green that was in his line of play at a tournament in Abu Dhabi recently. He finished one shot behind the winner, Robert Rock. A few years ago, several gallery members lifted a boulder out of the way so Tiger Woods could play a shot. No penalty.

The rules of golf allow loose impediments to be removed from one’s line of play or around the golf ball. Size of the impediment should not matter. A grain of sand should not be considered any differently than a stick, pebble, or boulder. Here’s another rub. You can wipe sand from your line of putt if you are on the green, but not if it is in your line just off the green. Crazy.

The other two rules I would change involve divots and spike marks. Nothing is more aggravating than hitting a ball right down the middle and then finding your ball sitting in the middle of a divot hole. If it were a hole made by an animal, it would be a free lift. I guess human holes are not as bad as animal holes. One could argue that divots are a part of the game and landing in one is just rub of the green. You don’t get to move your ball out of a footprint in a sand trap. That is true; however, sand can be raked and the surface put back in perfect condition after a person plays. Only the vilest of human beings don’t rake after themselves. A divot cannot be repaired as easily, and it does not seem right that you have to play from a spot where the previous player had a good lie.

Lastly, spike marks. How can anyone justify that it is okay to repair a ball mark in your putting line but not a mark made by a footprint? There is no logic that I can think of to explain one versus the other. I suppose one could say that you have to fix ball marks because they damage the surface and not to repair them would ruin the putting surface. Okay, so repair them after you putt, just like you repair spike marks after you putt. However, in my rule book, golfers could repair both before striking the ball.

So, those are three rules I would change. We need rules (otherwise, as Cosmo Kramer would say, there would be chaos), but illogical rules should be eliminated. Just one man’s opinion.