The field of golf management has grown throughout the years to include more than just golf professionals. Golf management has evolved into an industry all its own, making it necessary to be well-prepared in several areas of expertise. Those in golf management are expected to know marketing, budgeting, sales, accounting, human resources, and, of course, golf and management. Golf is a multi-billion dollar industry, with over 16,000 facilities all across the USA. Many golf courses no longer look solely to a golf professional to run their operations. No, they are looking to hire true business professionals who are knowledgeable in the areas outlined above. Golf management is a unique career on its own, and the United States Golf Management Association recognizes this and is helping to prepare these individuals for the challenges that they face.