NEWS FROM GREAT BRITAIN & IRELAND

By Peter Hudson, President, WGTF of GREAT BRITAIN & IRELAND

It seems just a short while since I was freezing cold in Orlando at the golf show, but now at last, the good weather is with us here in the U.K. and Ireland, and with it the joy of 18 hours of daylight to play endless rounds of golf.

I recently visited Hampton Court Golf Club overlooking the Palace. Arriving early to avoid the London traffic, the coach was on the range teaching at 5:30 a.m. and was still there when I left at 2:00 p.m. – what an industry to be serving!

The task of the WGTF is clear: Train and certify golfers to incredibly high standards so they can service the current demands. But what do we have to do differently to make sure every lesson is a success, and all our coaches succeed in achieving their goals:

• Educate golfers to work on process and good practice.

• Educate golfers to become better learners.

• Educate golfers on how to maximize their performance on the course through better playing strategies, decision making and state management.

• Offer golfers programs that are affordable and encourage long-term growth of their game and our relationship with them.

To achieve the above, our coaches must possess superior communication skills, understand the golf swing, how and what to teach and when, how techniques can be learned instinctively and manage the project from start to a new goal! Finally, they must know how to market themselves to attract a great clientele.

We have successfully secured the presence of Joe Daniels, owner of The Golfing Machine, in November to deliver Levels 1 and 2, and we will invite all WGTF members across Europe to attend. Please note that if any WGTF member from around the world intends to visit the U.K. and Ireland, don’t hesitate to get in touch with me so we can improve your experience. Wishing all members of the WGTF the very best and a delightful summer season. Our email address is info@wgtf.org.uk