For the longest time, I didnt understand why people ask for putting tips, but never ask for a putting lesson. Many people dont understand the importance of putting, and if they do, they cant rationalize spending the money for a putting lesson. About a year ago, I started offering putting lessons for $20 for 20 minutes. I found out a few things by doing this. I increased my hourly wage, and I was able to generate a lot of lessons from people who werent taking lessons prior. My hourly lesson rate is $45 per hour, and at three putting lessons per hour, I increased my hourly wage to $60 per hour. Obviously, more money is never a bad thing, but the extra students gained and having my name associated with that of being a specialized putting coach was an added bonus. After a few months of advertising putting lessons, I started having students take a putting lesson, even though they might already have a swing coach. It helped differentiate myself from other teachers, and now people consider me a putting guru. When it comes to any business, you need to have something to distinguish yourself from your competition. It could be price, location, style, or even something basic like offering putting lessons that other teaching professionals dont advertise. Happy teaching!