As golf teaching professionals, most of us are independent contractors. Some of us might work for a golf club, driving range, or golf school.  Like most businesses, we are always looking for ways to grow our business, gain new clients, and solidify our trade.  Social media is a great way to advertise, reach new clients, and stay in touch with current students. Websites like Facebook, Twitter, and Instagram are free to use and efficient, as many of your students are most likely already using these sites.  By accessing these forms of marketing, you can stay connected to your students and grow your business for free.  Free is always good for small business owners! When you start a Facebook page, it will help you expand in many ways.  You are able to show pictures of your business.  You can highlight training aids you use and show pictures of people taking lessons.  The people in the pictures are most likely on Facebook, so make sure you “tag” them.  Their network of friends will see these photos, thus growing your business without paying for advertising.  People will “like” the photo, and thus send your business information to others whom you wouldn’t be able to reach directly without paying for it. Next time you visit a local business, look to see if they ask their customers to follow them on social media sites.  Think of other successful businesses and pull up their social media sites for ideas.  If you think it’s too hard or you are not “techie” enough, think again.  It is a must for small business owners to connect to social media, especially for those of us in the golf business.
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