The DRIVER and The STUDENT
It is the most glamorous club in the bag. It can send the ball soaring much farther than the longest home run Hank Aaron or Babe Ruth ever hit. Along with the putter, it is the most rewarding, frustrating, fulfilling, and anger-inducing club we use. Of course, we are talking about the 6-iron.
Just kidding!
Over the past 10 years, the driver has been the most talked-about and scrutinized weapon in a golfer’s arsenal, due to the rapid evolution of the technology of the club. Pro golfers are hitting the ball 30 yards farther, on average, than they did with the old persimmon drivers. It seems no one has a neutral opinion on the longest, yet lightest, club in the bag.
Students either love or hate their drivers – there seems to be no in-between. Students who enjoy hitting the driver find that teeing the ball up, along with using a sweeping, free-flowing swing, will propel the ball reasonably well.
Those who loathe the driver likely do so because of the somewhat unforgiving nature that low loft on a clubface can produce. It is quite easy to produce sidespin if the driver face isn’t square. A clubface that is open or closed just 5 degrees means a 250-yard drive will be 22 yards off line, enough to find the rough on a typical 40-yard wide fairway. The length of the driver, combined with a sweet spot that is farther away from the shaft than with other clubs, makes the driver harder to hit from that perspective, too.
Many students compound their driver woes by not using one with the proper specs for their swing. Too often, they use drivers with shafts that are too stiff and lofts that aren’t high enough.
To get our students to make friends with their drivers, we must start with the equipment. Driver heads today come in all sorts of shapes and internal weight profiles. Your student needs to find a driver that is right for their swing. If they fight a slice, an offset driver head or one with heel weighting can help. If they have a smooth transition move or clubhead speed that is less than 100 mph, a regular shaft may be the right call.
According to a recent Golf Magazine article, the average male golfer has a clubhead speed of around 90 mph, with an initial ball speed of 135 mph. This player needs to launch the ball around 14 degrees with approximately 2,900 rpm to achieve maximum carry. Driver specs will vary between players, but most golfers in this range won’t go wrong with driver loft of 10° or higher. A regular shaft would probably fit most, with a faster-tempoed player needing a stiffer tip section.
Technique-wise, our students need to suppress the urge to continually play the long ball. This urge leads to swings being made out of sequence, usually with the arms and hands playing a dominating role to start the downswing.
When teaching driving, it’s best to stick with the basics. Make sure the ball is teed up opposite the inside of the forward heel with a stance slightly wider than shoulder width. One trend today is teeing the top of the ball just slightly higher than the top of the clubface. The normal school of thought is to tee the ball so that half of it is above the top of the clubface, but some teachers feel it’s easier to make solid contact with the ball teed lower.
The stance should be square – a big reason for an over-the-top swing is the foot stance being closed. Try to get your students to relate their driver tempo with that of a mid-iron. If they can do that, they should be able to make more consistent, solid contact.


One of the biggest reasons a golfer may not take lessons is one that many golf teachers may not have thought of. That reason is intimidation. Yes, many people, especially women, are intimidated at the thought of taking lessons and putting their game in front of someone to judge. Part of the problem is the old stereotype of the grumpy old pro who has little patience for beginners and novices who seemingly (to him) can’t walk and talk at the same time. Unfortunately, there is some ring of truth to this, as golf traditionally has more than its fair share of course employees and “professionals” who are condescending, sour, and ready to rip your head off. Now for the good news: these bad actors can work to your advantage. By contrasting your behavior, attitude, and actions to theirs, it makes you look that much better to the golfing public. It’s not enough to just smile and be friendly. It’s been researched that body language is perhaps the most important means of communication in personal contact. This means using welcoming gestures, such as open arms, instead of standoffish ones like folded arms and hands in the pockets. Do you provide any literature, brochures, or a website for potential students to peruse? If so, you undoubtedly want a picture of yourself on the material. Believe it or not, there are some teachers whose picture on such materials looks like a mug shot. Now, what kind of welcome is that? Not a real good one. You can also find teachers who, while they may be smiling, are wearing dark sunglasses because the picture was taken outside. Again, not a good idea, because it goes back to the old adage, “He must have something to hide.” Once on the lesson tee, take a genuine interest in their games. Ask a lot of questions. Involve the students in the learning process. Ask them if what you’ve asked them to do is uncomfortable or too difficult. If so, you must find something that they can accomplish. If it’s appropriate, self-deprecating humor can be great at putting people at ease. It lets them know you aren’t perfect and that you empathize with them. Don’t hit balls to just show off your superior skills, but only when necessary to legitimately demonstrate a point. A teacher who starts bombing 300-yard drives in front of his female student who can only hit it 120 might get her to start thinking, “What’s the point if I can’t do what he’s doing?” You should also take the personality of your student into account. If they are a quiet type, they will feel ill-at-ease if you are a boisterous backslapper. Say fewer words and talk in a quieter voice to these people. Although it’s hard for a naturally gregarious person to tone it down, it must be done unless you want that person’s first lesson with you to also be the last. Putting people at ease isn’t rocket science. A lot of it is common sense – treat the person with respect, treat them as an equal, and be humble. You can separate yourself from others – not just in golf but in all walks of life – by acting accordingly.
Connecting with each student is the most important thing you can do. If you can develop an individual relationship with each student, you will be more efficient in your teaching. And, students will learn more, better enjoy the experience, and come back to you.
Students I talk to say they like to feel like an individual. Even though they may have the same issues as
dozens of other golfers, they like to be treated as if their problems and goals are unique.
Taking the time to personalize a lesson plan is one of the best things you can do to develop an ongoing
relationship. This implies two things: asking questions and listening.
I have presented speeches and seminars to teaching pros for over twenty years. Here is a secret: no matter the topic, I always survey the audience as to how many regularly use a pre-teaching questionnaire. Typically, only about 25 percent raise their hands. I believe having new students fill out such a questionnaire establishes both the framework for the lessons as well as develops a relationship.
Typically, questionnaires survey students’ backgrounds, golf experiences, and especially physical limitations. Some others might include neurological orientations; meaning dominant hand, foot, and eye. Most forms include space for the golfer to detail specific goals for the lessons. Such a questionnaire is not only an assessment, but also becomes as contract.
One key category is having students describe their best learning styles. I still like the Neurolingistic Programming (NLP) model of being predominantly either a visual, auditory, or kinesthetic learner. Such information is valuable in tailoring and communicating lesson content.
If the student does not know which they are, have them become aware of the words they say and think. Visuals will say, “Picture this,” or “Imagine that.” Auditories will say, “It sounds right,” or “It rings true for me.” And kinesthetics will say, “My sense is something does not fit,” or “My gut tells me this is correct.” Which style is Johnny Miller?
One of the challenges of working with each student is to develop creative ways to connect with the person’s learning style. For example, if the student is a visual learner, the teaching pro should demonstrate positions and motions both in slow motion as well as in real time. Visual learners also benefit from statically seeing their own positions. Full length mirrors can be great aids in having students see their own bodies. Finally, video sessions are valuable in having visual students see their own swings from angles they cannot see on their own.
If the student is an auditory learner, the teaching pro should always anchor positive sounds of the desired action. Have the student grasp the club by the hosel and swing the club to hear the swooshing sound of the shaft as it goes through the slot. Have auditory learners listen to the desired click of contact with the ball. This is especially important on putts. Auditories greatly benefit from knowing the sound of a square face at impact. Finally, have them hear the desired thump of the sand on explosion shots.
If the student is a kinesthetic learner, the teaching pro should always emphasize how the swing relates to the person’s senses, balance, and tempo. Sensitize them to the feelings of correct posture during setup – feet pressure, hip position, spine angle, shoulder position, grip pressure, and so on. During the swing, have kinesthetics feel extension, rotation, coiling, and release. Dynamic training aids are useful in helping them isolate the correct feeling, such as a ball under the outside of the rear foot, a headcover under the leading arm, swinging on a balance board, or your hand on their head to restrict an improper movement. Most importantly for kinesthetics, emphasize how tempo and timing feel for them.
Honoring each student’s predominant learning style not only personalizes the instruction, it makes your content emphases more easily implemented.
One of the best comments a student can make about the teaching pro is, “She made it seem so clear.” This is one of the best compliments you can ever receive. This means you have taken the time and effort to customize your content into the student’s learning style.
It is also the hallmark of your professionalism.
Dr. Tom Kubistant is one of the original golf psychologists. He has written three books and over 300 articles on the mental game of golf. He also maintains “The Complete Bibliography On The Psychology Of Golf.” He loves talking with USGTF members and can be reached directly online at Kubistant@aol.com or in Reno, Nevada, at (775) 345-0340.