Social Media Marketing for Golf Professionals

Social Media Marketing for Golf Professionals

By Jim LaBuda USGTF Teaching Professional, West Seneca, New York As golf professionals and instructors, we rely on golf students coming to us and paying for our instruction services. Whether you are employed by a local golf club or driving range, or you are an independent contractor whose main source of income is from instruction, having a social media presence is important. More and more people today are using social media platforms to search for all types of services they want to hire someone for, including golf instruction. What Exactly is Social Media? Social media can be defined as different types of electronic communication that allows people to create online communities to share ideas, information, personal content, videos, etc. Typically, most social media services are accessed via a desktop or laptop computer. However, with the invention of smartphones and tablets, more and more users are finding it easier to access these social media platforms “on the go” instead of sitting behind a desk in a more traditional setting. Also, with millions of people on various social media platforms at any point in time, it can be seen as very attractive for business owners who are trying to promote a product or service. How is Social Media Used Today? Social media today is used by individuals and businesses alike to share ideas, photos, videos, experiences, etc. There is almost nothing that can’t be shared via some type of social media site. Most social media sites today will allow you to set up a profile or a social media account for free. This is one reason why social media is so attractive for businesses today, because for the most part it doesn’t cost anything. Sure, there are promotions or paid advertisements that you can run and will be an expense to your business, but we will discuss this more in a little bit. Setting up a social media profile is also something which requires almost no technological experience or ability. Just about anyone can visit one of many social medial websites, click on “create a profile,” and the site will walk you through everything that you need to do in order to set up a profile on that site. If you are setting up a business profile, there are standard questions that will be asked, including your business contact info, location, what type of a business are you, etc. Fill in the info, upload a photo or two and you now have a social media profile on that site. That ease of entry is exactly why businesses now look for ways to stand out once a profile is created, since visibility alone does not guarantee engagement or credibility. A polished digital presence requires consistency across platforms, and pre-made vCard themes help bridge that gap by transforming basic contact details into visually cohesive, shareable brand touchpoints. These digital cards can house links, social profiles, booking options, and key messaging in one place, making it easier for potential clients to move from discovery to connection without friction. When aligned with broader digital strategy, tools featured within the SEO Expert Directory highlight how vCards can complement social media profiles by reinforcing professionalism, improving discoverability, and saving time for business owners who may not have design or technical expertise. The result is a streamlined approach to online networking that builds trust quickly while supporting sustainable business growth. As golf professionals, social media and technology are something that we should all be very involved with. I remember when I first started teaching golf professionally and visited local driving ranges on a busy evening. Instructors were known to “walk the line,” which meant walking up and down the driving range or the tee line and offering free tips or passing out business cards to anyone who may have seemed like they were struggling that day. This may have been something that worked years ago to gain students, and to be perfectly honest with you it maybe something that works today. It’s not a practice that I have done lately and I don’t know of many instructors who have. These days, when someone is looking for something or needs to know how to perform a certain task, they are told to “Google it.” When someone determines that they are in need of golf instruction, what are they most likely to do? If they aren’t a member at a local course where an instructor is based, or they don’t know an instructor personally, they are going to grab their smart phone or tablet and they are going to search for “golf instructors in my area” or “golf instructors near me.”This is where the first and most important social media platform comes into play. Do You Have Your Own Website? Having a website for your business is very important and it is something different from some of the social media examples I gave above. Usually, there is a cost involved in having a website, either in the website construction or the hosting of the site. You can spend the money and have someone design your website for you professionally, or you can attempt to design it yourself. The first thing that you will need to do is to purchase a website domain and hosting. I purchased my website domain, http://www.jimlabudagolf.com, and I have to pay annual hosting costs for this. Hosting a website is basically the space, or “land,” where your website will be. If you don’t pay the annual hosting cost, people will not be able to find your website online. Once you purchase your domain name and pay for your website to be hosted, it’s time to design your website. Designing a website seems like it can be intimidating, but it can become a fairly simple process. Many companies today offer domain names, website hosting and design services. There are many different templates you can choose from, depending on what you want your website to look like and the “theme” that you want your site to have. If you don’t have any experience writing HTML code to build a website from scratch, then I would recommend using one of the companies that offer domain names, hosting and website design. Personally, I use GoDaddy (www.godaddy.com) for my domain and hosting services. I then used one of their templates to design and customize my website with different pictures, various information and different tabs detailing different services that I offer. Once your website is designed and live on the internet, people can put your site address in their search bar and find you. But if no one knows that you have a website, how can they find out about you and the types of services that you offer? As golf professionals, there are many things we can include on a website. You can have a page that tells potential students more about yourself, lesson rates, where your lessons are usually given, any certifications you may have, etc. I use my website to try and tell potential students why they should come take a golf lesson from me and how I can help their game. You can post videos, testimonials from past students, pictures of you giving a lesson, etc. The opportunities are endless, but one of the main things a website should do is have a place where people can enter an email address and become part of your email list. This is great way for you to build your email and customer list. Why Do I Need to Use Email Marketing? Let’s face it. Everyone these days has an email address, and we are all getting bombarded with emails from companies that we have done business with in the past, and even some spam email from companies that we may have never done business with. Sure, you may open some of the emails that you receive and read them, but most of them you may not. So, why should we use email marketing as golf professionals? Because email marketing is a great way to stay in contact with not only your current students, but also with potential future students. It helps your students remember that you want to be the only golf instructor that they ever turn to for assistance and also keeps reminding your potential students that “I am here to help in case you need me.” A well-crafted email can be one of the most powerful marketing tools that a golf professional can have. Your email can contain a recap from the previous week’s PGA or LPGA Tour event, golf tips, product reviews, lesson and clinic information, or share some news about yourself and your business. During the golf season, I try to send out at least two emails a week to my email list. I try to change up what I provide everyone in my email, but I have sent out golf tips via video I posted on my website and YouTube, golf fitness videos, clinic and lesson information, and even professional swing analyses I have completed. So, how does sending emails to potential students help me? Let’s say you have a student that is struggling with distance. You give them lessons, see something in their swing that you can change, and by the end of the lesson you have them hitting the golf ball 15 yards farther. You can tell this story to everyone on your email list about how you helped a student pick up 15 additional yards in one lesson! All it takes is for one person on your email list that also wants more distance to say, hey, if it worked for that other person, maybe it will work for me. Now your email marketing has converted someone on your email list, a potential student, to a current student. They visited your website, entered their email address, and you have now converted that student into a sale and a paying customer. How do we get people to visit our website and sign up for our email list? This is where social media marketing comes in. Your website will be your main online presence, and the various social media platforms will be how you drive people to your website. What Social Media Platforms Can I Use? Today there are so many different social media platforms available that it would take me all day to go through them. Most individuals have at least one profile set up on social media, and some probably have multiple accounts. I’ll touch on some of the most popular platforms now and how they can be beneficial to a golf professional. Facebook Facebook is probably one of the most popular social media networking sites today. It’s an easy way to communicate with family and friends nearby and across the world. You can post pictures, articles, videos and numerous other things. Businesses can use Facebook to advertise to potential customers by posting anything that may relate to the goods or services that they are trying to promote. As a golf professional, I created a Facebook page called Jim LaBuda Golf to try and advertise my instruction services to potential customers. People will follow my Facebook page, and then they can “share” anything that I post to their friends. This is a great way to basically advertise for free. People can share the golf tips that I post on Facebook with the people that they are Facebook friends with, and hopefully will introduce new potential customers to the services that I have to offer. They visit my website to learn more about me and what I have to offer, and can even sign up to be on my email list. Then, when they are in need of a service that I can offer them in the future, hopefully they will remember me and contact me. Businesses that have Facebook profiles can also purchase paid advertisements. The business will determine where they want to target their customers (either locally or nationwide), who they want their potential customers to be, and how long of a period of time they want this ad to run. Then, based on the potential customer that the business defined, Facebook will run the ad for that business in the potential customer’s Facebook news feed. They will use the information that the business provided them, along with each individual’s Facebook profile, pages that they currently follow, and potential interests to determine who to show the ad to. Then, the person who sees this ad can determine whether or not they want to click on the ad to find out more information about what is being advertised. I have personally run Facebook ads to promote clinics that I was hosting and didn’t have anyone sign up for the clinics. However, I did have people who saw my ad on Facebook go to my website and sign up for my email list, so in that respect, running the ad was a success. Twitter Twitter is an online social media and networking site. People can write short messages called “tweets” and post pictures and short videos. People can use Twitter to follow companies or products that they are interested in and can then see when someone posts a tweet. Twitter is a good social networking site for someone who wants to scan through their feed quickly and not sit and read anything. You can scan through your tweets and only read the ones that you are interested in reading. One of the downfalls to Twitter, however, is that reading a tweet can be confusing. Since you have a limited number of characters in your tweet, you must get creative in how you are trying to get your point across. Sometimes the result of the limited characters tweet can be very clever; other times it can get very confusing. People who follow you on Twitter can see your tweets and then re-tweet what you post so that the people who follow them can see what they re-tweeted. They can also “like” your tweets which their followers can also see. I like to use Twitter to post links to the emails I send out to my email list. Most of the time I just tweet something like, “Checkout my latest newsletter,” along with a link to where someone can access this newsletter. Then, I hope that my followers will click on the link, check out what I have to say in my newsletter or email campaign, and then re-tweet it to their followers. Once they do that, there are an endless number of people who can see what you have to offer based on how many people tweet and re-tweet what you have to say. LinkedIn LinkedIn is basically a social media networking site for professionals. The LinkedIn courtesy is to not post anything personal on the site, but to have more professional or business-related posts. LinkedIn is considered to be the high-tech equivalent of attending your local Chamber of Commerce networking event. It’s a place to discuss business ideas, exchange business cards and talk a little bit about what you do. I don’t believe LinkedIn is a social media platform where you will find new golf students or promote your instruction services. However, if you are looking for a new professional opportunity, or if you are looking for new employment, then having a presence on LinkedIn will be beneficial. It’s always a good idea to connect with similar professionals in your industry. You never know when you may need to contact someone for a professional service, and you never know when someone may need to contact you. Instagram Instagram is another social media platform that offers free photo and video sharing. It is similar to other social media platforms where you follow other accounts of interest, and the posts that they create show up in your Instagram feed. Instagram is similar to Facebook but has a greater emphasis on mobile photo and video sharing. Therefore, Instagram is an extremely popular social media platform with the 18-29 year-old crowd. Instagram is a great way to post pictures and videos, but the videos shouldn’t be more than about 60 seconds long. So, if you post a video on Instagram, can you tell someone how to cure their slice in 60 seconds? You may be able to, but don’t forget the main purpose of using social media. You want to give someone an idea of how you can fix their slice on Instagram, but you really want to send them to your website and sign up for your email list to get the full story. I’ve personally started using Instagram more to post pictures and short videos, because it seems to be used more with a younger generation. Since we are golf professionals trying to grow and promote this game of golf, wouldn’t it make sense that we should have a social media presence with the younger generation? Instagram isn’t going away anytime soon, and in a very short period of time may become more popular than Facebook and Twitter. YouTube YouTube is an extremely popular service for sharing videos where users can like, comment, watch, share and upload their own videos. Videos can be uploaded using a desktop or laptop computer, or can be uploaded via a mobile device. YouTube videos today consist of a wide range of topics, anywhere from how to grow tomatoes to how to pour a concrete driveway. Anyone with a mobile phone or video camera can upload videos to YouTube. Because it is so easy to upload videos to YouTube, there are a good number of people on there who are looking to have the next “viral” video. A viral video is defined as one that becomes popular through internet or social media sharing. But how do you produce a video that can become viral? It’s impossible to answer, because no one knows. YouTube uses an algorithm where it can suggest video to a user based on the number of views it receives in the first 48 hours of being published on YouTube. For example, let’s say you’re looking for a video on YouTube that describes what the correct golf grip should be. Once you search for the correct golf grip in the YouTube search box, you will receive other suggested videos for the correct golf grip. As a YouTube creator, it is imperative that your video become one of these suggested videos by making sure that you receive as much view time as possible in these first 48 hours. How can you do this? The answer is simple: Post a link to your new YouTube video on as many social media sites as you possibly can. Send it out to your email marketing list, inviting people to watch your new video, post a link on Facebook, tweet a link on Twitter, and post a link on LinkedIn and Instagram. YouTube is the perfect place to post videos and be able to have people all over the world watch them, but you also need to understand YouTube’s algorithm for the videos that it recommends. You can make money on YouTube, but in order to monetize your channel, you need at least 1,000 subscribers and 4,000 watch hours. Those may seem like intimidating numbers, but you can achieve these totals with the proper focus and commitment. Building momentum on YouTube requires a mix of creativity, consistency, and strategic promotion. Beyond simply posting your videos, it’s important to understand how visibility works and how early engagement drives long-term growth. The first few days after upload are crucial because YouTube’s recommendation system prioritizes videos that receive strong initial traction. This is why creators often look for ways to boost visibility and reach more viewers quickly. For many, finding support from trusted sources such as The Marketing Heaven can make a measurable difference, helping their content gain the early momentum needed to be recognized by the platform’s algorithm. When your video begins attracting steady viewership, YouTube starts promoting it to broader audiences, increasing both watch time and potential subscriptions. The key is to combine high-quality content with strategic amplification so your videos don’t just reach people but also keep them watching, engaging, and sharing over time. Conclusion In conclusion, I can’t tell you which social media platforms will work best for you. Some instructors are finding more success by posting shorter videos on Instagram, while other instructors are posting longer, more in-depth instructional videos on YouTube. You will need to experiment with different platforms and different types of posts to see which ones may work for you. The internet and social media are not something which are going away. There are more and more social media platforms being introduced and gaining traction every day. Sites like Snapchat are becoming popular with a whole new generation of golfers, and as instructors we need to be able to adapt to the social media platforms our students are on. This is where a marketing expert’s eye becomes especially useful. Watching what’s happening now matters, but spotting what’s about to happen matters more. That’s the thinking behind Polar trends—small shifts in behavior or platforms that look insignificant today but quietly hint at where attention is heading next. A new app, a different video format, or even a subtle change in how people consume instruction can signal an opportunity before it becomes crowded. For instructors, staying relevant isn’t about chasing every shiny new platform; it’s about understanding which emerging patterns align with how students already learn. Adaptability has always been part of the game, and in the digital age, those who read the early signs tend to stay a few strokes ahead of everyone else. Will our future students find our services via social media? Possibly, but we want to make sure that when someone in our area is looking for a golf instructor, our profile is front and center with them.

Huang, Richards Take Titles In Sedona

Shouting “Hunter” Huang of Atlanta, Georgia, won his first United States Golf Teachers Cup championship this past October 7-8 at Oakcreek Country Club in beautiful Sedona, Arizona, with scores of 75-68 – 143 to win by two shots over Jose Esteves of Puerto Rico. Huang came from behind with four consecutive birdies during the final round on holes 14 through 17 to seal the deal. Alejandro Duque of Costa Rica finished third at 75-72 – 147, while first-round leader and defending champion Mark Harman of Ridgeland, South Carolina, was at 74-74 – 148.

Christopher Richards of Trinidad & Tobago earned his first United States Senior Golf Teachers Cup title, knocking off two-time defending champion Grant Gulych from St. Thomas, Ontario, with scores of 70-70 – 140. Gulych was in at 71-70 – 141, while another Canadian, Dave “The Sheriff” Belling was third at 72-70 – 142. Michael Wolf from Evansville, Indiana, rounded out the top four at 75-77 – 152.

The Super Senior division was won by John McGaugh, while the Ladies title was nabbed by USGTF Hall of Famer Pat Church. Gary Focken won the Legends division championship.

In the concurrent pro-am competition, Duque and his amateur partner Diengo Chou won the championship with a two-round total of 129 in the net fourball competition. Focken and Terry Edwards also finished at 129, but the team of Duque/Chou won on the strength of Duque’s lower final round score serving as the tiebreaker. Steve Fine and Cliff Armstrong finished third.

Sedona proved to be a wonderful setting for the tournament, and participants remarked on the incredible beauty of the area. For all scores, please visit www.USGolfTeachersCup.com.

Pictured from left to right: Cole Golden, Shouting Huang and Mark Harman

Southeast Region Championship to Kick Off USGTF Competition Calendar

USGTF Southeast Region director Mike Stevens has announced that the 2020 region championship will be played Thursday and Friday, January 23-24, at Rio Pinar Golf Club in Orlando, Florida. The tournament coincides with the week of the PGA Merchandise Show, where numerous USGTF members congregate every year, so this is an opportune time to get in some winter golf in central Florida.

Rio Pinar hosted the tour event for many years that eventually became the Arnold Palmer Invitational. The entry fee is $195 and includes two tournament rounds, range balls and prize money. Tee assignments will be based on age and gender. The entry deadline is January 1. To enter, please call the USGTF National Office at (888) 346-3290 or send a check for $195 to: USGTF, 200 S. Indian River Dr., Suite 206, Ft. Pierce, FL 34950. Any questions can be directed to Stevens at ams1127@msn.com.

“PRO” File – Touring Professional Lanto Griffin

It’s not exactly a rags-to-riches story, but Lanto Griffin, winner of the Houston Open in October, epitomizes the down-and-out golfer who eventually made it big. With almost nothing in his bank account in 2014 after failing play well on some developmental tours, Griffin was about finished trying to realize his dream. But some friends and acquaintances who believed in him provided some much-needed financial backing to keep him going. Three years later, he was ready to quit again, but a sports psychologist was able to turn him around mentally, and this past year he won a tournament on the Korn Ferry Tour, helping him to earn his tour card for 2019-20. Griffin was introduced to the game by his father Michael, who sadly passed away when Griffin was 12. Steve Prater, who was coaching Griffin, took on the role of father figure and mentor, guiding Griffin’s golf game and helped mold him into the person he is today. Those who are contemplating giving up their dream would do well to look at Griffin’s life story and perhaps draw some inspiration from it.

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Editorial – Paying College Golfers: Good or Bad?

California’s new law will allow college athletes to be paid for their participation in sports. So, it will be interesting to see how the USGA applies this to their amateur status rules. Under Rule 6-2, “The amateur golfer must not obtain any payment, compensation or financial gain, directly or indirectly, for allowing his name or likeness to be used in these ways. However, he may receive reasonable expenses, not exceeding actual expenses incurred, in connection with the promotional activity.” Looks like a lot of lawyers will be getting a nice payday when it comes down to it.

Let’s be honest. A lot of golfers at high-profile schools are there to groom themselves for one of the professional tours. Maybe they should have a choice of declaring themselves professionals while still in school. I believe that you can be a pro in one sport and play a different sport for your college team. College golf does not bring in the kind of revenue that football and basketball bring into their universities. Actually, none. So, who cares if you want to declare yourself a pro golfer and play for your college team? If you’re that good and can make a few bucks in endorsements, more power to you. That’s the way the sports world works.

By Mike Stevens, USGTF member and contributing writer

Getting The Most From Our Students

Getting The Most From Our Students

Getting The Most From Our StudentsPeople come to us in hopes of getting better at golf. Some have realistic expectations; some don’t. Although we love what we do, our job is not the easiest. We are under a lot of pressure to make sure our students go away with something solid that they can use and with which to improve.

Part of the difficulty in teaching and coaching is that much of what our success is based on is largely out of our hands. We can teach, coach, show, demonstrate, etc., maybe 50 percent of what a student needs to know, but the other 50 percent is up to them. They have to put in the time and effort, not only physically but mentally, in order to reap the benefits of what we have taught them. Yet, our50 percent factor in their success is critical, because without it, they have little or no chance to fulfill their half of their “contract” with us.

It starts with being able to assess what a student can or cannot do. For example, if they are physically incapable of making a full turn on the backswing, we cannot keep insisting that they learn to do so. This may be common sense, but a lot of teachers and good ones, at that have fallen prey to this well-intentioned but ineffective path.

But, you say, even though they cannot physically do what we are asking at the moment, if they put the time and effort to physically change their bodies, they can do it. This is where we need to get real. How many of our students, most of whom are older, are really going to spend a couple of hours a week specifically on exercises to help themselves to physically be able to move in a more efficient manner? That percentage is probably pretty close to zero. So, we’re going to have to give them something to do that they’re capable of doing at that moment.

It all starts with how the clubhead is moving into the ball. We’ve stated this on the pages of Golf Teaching Pro time and time again, but we can never say it enough. Most people are capable of getting the clubhead to move into the ball with a good path and square clubface angle, even if they can’t move anywhere near like a tour pro.

It starts with the setup. Noted teaching professional Michael Breed has often said it takes no athletic ability to assume a proper setup position, and he’s right. Yes, there may be some physical limitations that prevent some of our students from taking a model posture, but the ball doesn’t know this. And the movement of the club itself isn’t necessarily dependent upon this.

It’s also important to limit the amount of information that is given to a student. One USGTF teaching professional related the story of when he was a young teacher and had a student who was shooting in the mid-90s and wanted merely to break 90 consistently. He enthusiastically showed the student several things he needed to change in order to reach his goal. When the teacher saw the student a few weeks later and asked him how he was coming along, the student replied, “Terrible! I can’t break 100 now!”

It’s cases like this that can give a teacher, and also unfortunately the teaching profession, a bad name. The young teacher then worked with the student for 30 minutes on the spot, simplifying the information that was originally given, and having the student concentrate on only one or two things.

Many new teachers are eager to impart a lot of information, erroneously thinking that they are short changing their students if they don’t. Nothing could be further from the truth.

Getting the most out of our students requires two things on our part: 1) Getting them to do things of which they are capable, and 2) giving the minimum amount of information necessary. It’s a recipe that works well for the best teachers and coaches in the world, and even though we may not be considered a worldwide guru, it works for the rest of us, too.
Harman, Team USA Win World Cup

Harman, Team USA Win World Cup

Harman, Team USA Win World CupIt took 21 years, but Mark Harman is finally back in the winner’s circle at the World Golf Teachers Cup. Since capturing his second individual championship in 1998 at San Roque, Spain, Harman watched other outstanding golfers like Dave Belling, Christopher Richards, James Douris and Ken Butler hoist the trophy. But this past February at La Iguana Golf Club in Herradura, Costa Rica, Harman emerged victorious by shooting 71-75 – 146 to edge Costa Rica’s Alejandro Duque by two shots. Overcoming an opening-hole double bogey, a four-putt on the third hole and three-putting two of the final three holes during the final round, Harman played the other 14 holes in three-under-par. Belling, the 2003 individual champion, finished third for the overall title and earned the World Golf Senior Teachers Cup individual title in the process, shooting74-79 – 153. Ray Holder’s two-round total of172 on scores of 85-87 defeated runner-up Peter Louis. Mary Wolf captured the Ladies title with 87-84 – 171.

Employing a round-robin team match play format, Team USA swept all its matches to emerge victorious in the team competition, with Canada second and Asia third. Competitor Louis summed up the feelings of the participants when he said, “Fabulous golf course, unbelievable facilities. It was a pleasure to meet you all and to play with some of you. You are all exceptional and I cannot tell you how much I enjoyed it. Thanks to Mark and the rest of the team for organizing this treat.”

Teaching Golf In Today’s Power Era

Teaching Golf In Today’s Power Era

Teaching Golf In Today's Power EraJack Nicklaus has been concerned about it for a longtime. Gary Player has weighed in, as has virtually every golf pundit. We’re talking about the power game today and how modern professionals hit the ball over 300 yards with regularity.

It’s not just the professionals and pundits who are interested in power, but also the average amateur. Those who work as club fitters and use launch monitor technology like TrackMan, FlightScope and GC Quad can all tell you tales of customers coming in to their stores and ranges who boast of distances that the monitors say they are not capable of. It’s almost comical, but also sad in a way, because golfers who are unrealistic about the distance they hit the ball are almost sure to come up short time after time.

We would be more than justified in telling our students, “No, you do not hit your driver 300 yards…or 250…or 200 (or whatever distance they’re claiming), and no, you do not hit your 7-iron 150.” Any teacher who has worked with a launch monitor is familiar with such unrealistic students. Why do some of our pupils believe they hit the ball distances that they clearly are not capable of hitting?

Much of it deals with ego. Besides ego, many golfers goby their maximum distance they’ve achieved with each club. They remember hitting a 5-iron 170yards, oblivious to the fact that the ball carried 145, hit a hard spot in front of the green and had a tailwind, to boot.

Many of us would like to think that we are hitting the ball farther than we actually do. We hear television commentators telling us the pros are hitting the ball 320 with their driver and it seems impossible that we are 100 or more yards behind that, refusing to believe that we are that weak. Some of the skepticism, though, is warranted, as television often exaggerates the distances players are capable of hitting.

At the PGA Championship a couple of years ago, Golf Channel had a shot tracer on Rory McIlroy as he warmed up for a practice round. On one drive, the tracer showed McIlroy carrying – repeat, carrying – the ball 365yards. This is completely absurd. Long-drive competitors with swing speeds of 140 mph carry the ball that far. McIlroy’s swing speed is an impressive 122 mph, but that’s nowhere in the ballpark of what a long-drive competitor can do. It doesn’t help our cause as teachers when television creates fictional numbers in order to create some sort of “wow” factor.

Older players have long been guilty of overestimating their distances. As age has robbed them of their strength and quickness, they seem to be denying reality and hope against hope that they can still hit their 7-ironthe 150 yards they did 20 years ago, only to see the ball time after time coming up short of the green. So, instead of adjusting for how far they now hit the ball, they rush to there tail store and buy the latest and greatest new irons with flexible faces and jacked-uplofts, complete with low tungsten weighting and lightweight graphite shafts. Now, don’t get us wrong – many players should be taking advantage of all the modern technology out there. But modern technology can only makeup for so much lost distance, and may result in a disappointed consumer.

How can we teach golf in today’s power era when most golfers are unrealistic about their distances or their expectations? We must emphasize that unless they’re going to compete at the highest levels on 7,400-yard courses, the first thing they should be doing is playing from the appropriate set of tees. If the average tour pro’s drive is 292 (at the time of this writing for the 2018-19 season) and our student’s average is 210, that comes out to 72 percent of the average tour pro, meaning our student should be playing from 5,328 yards to have an equivalent experience. Since most male golfers aren’t going to play from that distance, at the very least they should be playing no longer than 6,000 yards.

Another step we need to take is getting our students to have a realistic idea of how far they can actually carry the ball. We hear all the time that “I hit my 7-iron 150 yards,” when in reality it flies 135 and then rolls out another15 because they are using a low-spin ball. That 15-yard roll also represents a best-case scenario, usually when the ball hits a firm part of the course. There’s also a definite difference between a 150-yard distance to the hole when the pin is either up front or in the back. Knowing the carry distance to a reason able margin of error is important in these situations.

We can also ask our students to chart their rounds and keep track of one simple stat onpar-4s and par-5s: their scoring average when their drive found the fairway vs. when it didn’t. Most average golfers should see a difference of a full stroke. Charting this information should give them pause to consider whether distance or accuracy is more important to their personal game.

However, let’s suppose we have a student who insists on gaining distance. There are three ways to do this: through equipment, technique, or physical fitness. The first is easy enough and the second is realistic. But the third? That requires a real commitment that, frankly, most of our students are unwilling to undertake. And yet, it may be the most critical element in gaining distance.

Teaching golf in today’s power era requires a different skill set than in previous generations. If we can convince our students that they can still enjoy the game and play to a high level without hitting 300-, or even 250-yard drives, then it can be considered a job well done.