Should the PGA Merchandise Show Open its Door to more People?

Should the PGA Merchandise Show Open its Door to more People?

In a few weeks the golf industry will hold its annual gathering of merchants displaying their goods and services. Every possible item from tees to range rovers will be on display. Golf pros, retailers and service providers with proper credentials are admitted to show floor to view the extravaganza. The folks manning the booths greet their buyers and troll for new customers in hopes of increasing their market share and growing their particular business. I have been attending for about ten years and not much has changed. To be honest it has gotten a bit stale. The main reason I go is because I run into many friends I have made over the years. I’m sure a lot of attendees feel the same way. That in my opinion does not sound like a recipe for longevity.   Companies spend a lot of money trying to convince shop owners to stock certain products. It is kind of a top down approach. Basically you try to get one person to buy a lot of stuff and hope he can sell that stuff to a lot of customers. Some companies allocate additional money in advertising to show the buyer of their stuff that people will be breaking down doors to get a hold of that stuff they just ordered. On and on it goes, year after year. Yet I keep reading that sales are down.   Maybe it is time for a new approach. If I were the boss of the show, I would shake things up a bit. The event is three days. On the first two it would be business as usual. On the third day however, I would allow the general public to attend. The companies can put away all their wholesale pricing catalogs and just show their goods. I believe when those people go back home they would go to their retailer and say, can I get one of those new drivers I tried out at the PGA Show. Imagine thousands of people doing that all over. That will create demand and like it or not that is how capitalism works best – when there is demand for goods and services. How one creates that demand is the questioned that will need to be answered as we go forward.
In My Opinion….. Narrow Mindedness

In My Opinion….. Narrow Mindedness

I have a good friend named Perry Somers, an Australian who resides in Germany. Like me he has embraced playing golf with hickory shafted clubs. An excellent player he has competed in the Australian Open and Australian PGA Championship. This year he returned to his native land to participate in the Senior PGA tournament and as a tribute to the game, he planned to play with his hickory clubs. Nice touch, most would say. Not the PGA however. They deemed Perry’s clubs illegal and refused to let him play. The reason? It would be unlikely that grooves made by hand would be exactly parallel and thus they would not conform to the rules. Are you kidding me? I read somewhere that those who think themselves wise are the greatest fools.

First of all, what are the odds that Somers would ever win? Secondly, does anyone believe these clubs offer any advantage? Heck, they were legal once. Even the square grooves had to be legislated into extinction. I think any equipment that was used legally in tournament play should remain legal until such time as the governing bodies of the game have a review and then vote on conformance. Yes, organizations can run their tournaments any way they choose, but is the greater good served by being so nitpicky? Think of all the good publicity that this could have generated. Here was a chance to honor the origin of our game. For the good of the game however, it is too bad a few don’t see it that way.
STACK & TILT (PART 3)

STACK & TILT (PART 3)

The Deception

When Stack & Tilt first appeared as a cover story on Golf Digest in June 2007, it made claims of it being the way most past champions move their body when swinging the club. In December 2009, Mike Bennett and Andy Plummer also appeared on the Charlie Rose show espousing their technique further by showing pictures of past champions. This is where the deception starts.

Many may recall their (Bennett & Plummer) marquee student Aaron Baddeley in the article, demonstrating in photos the leaning of the spine toward the target. Two years later on the Charlie Rose show, the two showed photos of past greats Sam Snead, Arnold Palmer, Jack Nicklaus and Johnny Miller at the top of their respective back-swing positions. They claimed the photos accurately demonstrated how each of these great players had their spine (upper body) leaning or tilting toward the target rather than away. Of course anything could be further from the truth.

In Aaron Baddeley’s original swing, he started with his weight relatively equal (50/50) on both feet with his head slightly behind his center especially with the driver. From this starting position his upper body rotation during the back-swing motion would naturally place more weight or pressure onto is right leg leaving less on the left at the summit of the backswing. Aaron’s never had an overly aggressive lateral lower body move during the downswing (ala Tom Lehman) which would not always get him back to his left side effectively (and again especially with the driver). He would lose accuracy as a result.

Fast forward to him working with Plummer and Bennett; they had Aaron start with more weight on the left at address and use the “tilt” of the spine toward the target during the backswing, simply as a drill and as a means to not turn off the ball too much. This however was not explained in the initial article and if you study video of Aaron at this time (

http://www.youtube.com/watch?v=WTL8-1iuvd8&feature=player_embedded

), his spine simply turned as before with no tilt toward the target whatsoever and actually away from the target as usual. Due to his starting position favoring the left side, his weight became more equal at the summit of the backswing making it easier to simply fall back onto his left side during the initiation of his downswing and fire through. Being properly posted up on the left side (rh golfer) before firing (turning the hips with speed) is not only a key to solid ball striking but accuracy. This has remained with Baddeley although he no longer works with Plummer and Bennett. For this they helped him however, the fact the two instructors allowed such an egregious display of what Baddeley was doing in the Golf Digest article is simply irresponsible and deceptive, unless of course they believe it to be the truth.

Once again fast forward to the Charlie Rose televised interview in December 2009. The photos of the aforementioned great players in which both instructors insist show the forward spine tilt and the way all the greats swung the club is BEYOND deceptive. Any instructor with half an eye can easily decipher that the angle from where these photos were taken was well behind the players and not face on at the center of the body, although this is what both Plummer and Bennett would like everyone to believe.

See for yourself as you watch here: http://www.charlierose.com/view/interview/10775 There is no doubt I may be offending some Stack & Tilt converts with this article. Some may say that it was the editors of Golf Digest who insisted on a name for the technique and to include the tilt of the spine toward the target for “shock effect”. After all they do have to sell magazines. Stack and Tilt aficionados may also make claims that what Plummer and Bennett are referring to with the “Tilt” portion of their technique is the forward tilt of the spine toward the ball (steeper shoulder plane). I cannot agree with these contentions entirely because both instructors continue to adamantly espouse the viewpoint of a spine that tilts toward the target to be corrected on the downswing by a forward hip thrust. The turning of the hips (transverse hip rotation) toward the target, not a thrust, allows for the upper spine to tilt back away from the target naturally.

Bottom line for the golfer who has a difficult time in getting back on their left side effectively (rh golfer) during the downswing, starting with the weight slightly left at address while the head is centered and remains centered between the feet during the back-swing, will make the job much easier, without employing a spine tilt toward the target.

David Hill

Is a certified examiner for the USGTF and a ranked instructor.

• 24 year golf professional • USGTF Master Professional • Class Member Canadian PGA • Over 25000 lessons given in career • Director of Instruction Elm Ridge CC Montreal Canada • Owner Montreal Golf Academy (4 Locations) • President/Owner Marquis Golf (Corporate Golf/Travel) • Top 50 Canadian Teacher (National Post) • Top 100 USGTF Teacher
As Teaching Professionals

As Teaching Professionals

As Teaching Professionals we should be able to help our students improve their games with proper equipment. As many of you know there are many types of products on the market but a good full package set can have a dramatic effect on the improvement of players trying to get better if they don’t have clubs. A full package set has a driver, fairways, hybrid, irons, wedge, putter and bag. 

For years I have been working with Tour Edge golf, and I recommend a lot of full package sets to my students who are starting the game. For a little more then price of a top brand driver I can get a student into a full set of life time warranty clubs that will give the confidence to get better. It is so hard to learn the game with clubs that are the wrong flex or wrong length. I recommend that as instructors we pay attention to our students equipment because with proper equipment the students ability to get better will increase dramatically. As USGTF members you can even order Tour Edge club through the USGTF for your students and you can make some extra revenue. 

Arlen Bento Jr. is a USGTF Master Teaching Professional, former Head Golf Professional of the PGA Country Club and PGA Village and Director of Golf at Eagle Marsh Golf Club in Jensen Beach, FL. He can be reached via his website at www.abjgolfsales.com
THE LONG AND SHORT OF IT

THE LONG AND SHORT OF IT

Keegan Bradley won a major with it. Bill Haas won the FedEx Cup with it. Webb Simpson had a career year with it.

Of course, we’re talking about belly putters. And, they’ve caused quite a stir. Many of golf’s greats and other observers make the case that using a belly putter isn’t a “real” golf stroke because the end of the putter is anchored against the body. They also decry the use of the long putter, where the left hand anchors the putter near the sternum. Bernhard Langer is the most noted user of this method.

Are these putters really a problem? If you look at the year-end statistics for the PGA Tour, no one who uses a belly or long putter is in the top eight of the “strokes gained” category, the most accurate way to measure putting success on Tour. Scott McCarron, who uses a long putter, is ranked ninth. What about those young guns who are causing traditionalists much consternation over their use of the putter? Bradley is ranked 97th; Haas 84th; Simpson 57th. Doesn’t seem to be much of an overall advantage to those guys, does it? How about Adam Scott, who claims the long putter has revitalized his putting? He’s ranked 143rd. Some revitalization.

We can see statistically that using such putters is no magic elixir. So, let’s go to the next question: Is the stroke made with the long or belly putter a “real” golf stroke? No less than Ben Hogan considered putting not even a part of “real” golf. He proposed a new scoring system where putts only counted as 1/2 of a stroke, thereby emphasizing the tee-to-green game.

This writer agrees with Hogan. Putting is simply different than other golf shots. The technique is completely different, the ball is rolled instead of elevated, and the instrument itself has its own set of rules apart from the other clubs. One example: Want to use a 52″ driver? Can’t do it. Want to use a 52″ putter? Have at it.

If even one touring professional would separate themselves significantly from their short-putter-using peers statistically, then we might agree the issue needs to be revisited. But for now, we say belly up to the bar…er, green…and putt away.
STACK & TILT (PART 2) stripped down

STACK & TILT (PART 2) stripped down

Stack & Tilt aficionados regard the technique as the “holy grail” to golf enlightenment. They are devout followers of Plummer and Bennett, Mac O’Grady and “The Golfing Machine”. The techniques are based on physics, biomechanics and kinesiology and are espoused by its proponents like the gospel.

As I mentioned in my previous article the main premise of the technique is to strike the ground in the same place every time with the club. Let’s put this in perspective. One of the most difficult elements for golfers of most levels is to strike the ball consistently without striking the ground before the ball or missing the ground all together or in other words hitting fat and thin shots. The main concepts of Stack & Tilt to help rectify the problem are to start with and maintain the weight on the front/lead foot throughout the swing.

I do not have enough space in this article to dissect what is right and wrong with this concept but suffice it to say, it is not necessary for the individual who is coordinated with a proper transition when initiating the downswing. Unfortunately many golfers begin their downswings by initiating it with an upper body spine rotation toward the target. If the weight is already favoring the front foot at the top of the back swing then this move can be effective as long as:

1) The back swing is flat (lead arm matches shoulder plane) 2) The shoulder plane is steeper (lead shoulder is lower)

Both can be seen in the swing on the left side of the photo:

Let’s dissect this concept further however. We all know that golf swing efficacy is difficult to maintain. There are times when it is working on all cylinders and yet other times when we simply can’t recreate that magical feel. Why is this? It is because it involves proprioception; the mind body connection that gives us a sense of our body parts. Basically feel for what we are doing while performing a movement. What I find perplexing with Stack and Tilt is that we move the arms, club and coil the body away from the target while attempting to maintain the weight toward the target. This is paradoxical because if the components of our upper body are moving in one direction the weight distribution should follow. It should follow in a natural way and not contrived. However with Stack and Tilt it is suggested to maintain the weight on the front foot. The problem that invariably occurs is that golfers don’t simply maintain the weight on the front foot but they increase it in an effort to stay there. Proof is in the pudding.

We have seen Tiger work more closely toward this concept with Sean Foley. Sean does not adhere to Stack and Tilt but rather a biomechanically sound swing based on geometry. I agree with him on his swing concepts and in working with Tiger we see he has gotten Tiger more on his left side at address. From there he wants to see Tiger coil deeply into his backswing in order to create leverage with the ground with both feet. By favoring the left side at address, the coiling of the torso away from the target places the weight equally on both feet at the top of the swing with both being corkscrewed into the ground. From there everything moves toward the target mindlessly with a complete release (hips, torso, wrists). Tiger in his effort to incorporate these changes on occasion increases his weight to the left foot during the backswing which has caused some problems. He has popped shots up on numerous occasions and has been struggling with fairway bunkers because he has been too steep.

This being said the concept of favoring a little weight on the forward foot at address can be effective but it must be done so properly and although the idea of maintaining it there is nice in theory, it is not plausible due to the movement away from the target with the club, arms and torso.

Next article: Stack & Tilt (part 3) The deception DAVID HILL

Is a certified examiner for the USGTF and a ranked instructor. • 24 year golf professional • USGTF Master Professional • Class Member Canadian PGA • Over 25000 lessons given in career • Director of Instruction Elm Ridge CC Montreal Canada • Owner Montreal Golf Academy (4 Locations) • President/Owner Marquis Golf (Corporate Golf/Travel) • Top 50 Canadian Teacher (National Post) • Top 100 USGTF Teacher
STACK & TILT (PART 1)

STACK & TILT (PART 1)

When discussing uniformity in golf instruction we cannot ignore the now famous if not infamous “Stack & Tilt” swing techniques introduced to the golf world by Mike Plummer & Andy Bennett with a huge splash on the June 2007 cover of Golf Digest. No other technique has had such an impact in golf instruction. It is considered revolutionary, controversial, cutting edge, gimmicky and all of the above. Without a doubt it received everyone’s attention from playing professionals, teaching professionals and amateurs alike.

The main premise behind the technique is to strike the ground at the same place every time and according to both Plummer and Bennett this is most easily performed by maintaining the weight over the front foot (left foot for “RH” golfer) throughout the swing. This of course goes against the paradigm of what has been taught since the game’s inception.

Another premise is the spine’s position both at address and during the course of the back swing. Again Plummer and Bennett adhere to the spine being straight (all the vertebrae being stacked on top of one another) at address. In other words it should not be “tilted” away from the target. From this starting position there is naturally more weight on the front foot. Whilst the back swing is performed on a steady axis the spine will have a slight forward spine tilt toward the target. This is counteracted through impact by the turning and thrusting of the left hip causing the spine to tilt away from the target. Thirdly they have brought to light a change in how we look at ball flight laws. They had us look at the initial direction of the ball as being dictated by club-face direction rather than the path the club-head was travelling. The path creates the spin in relation to the angle of the club-face.

Finally their technique produces a more around your body type swing (flatter if you will) with the back leg straightening slightly during the backswing allowing the spine to also bend lower toward the ball during the back swing (face closer to the ball so to speak at the top of backswing than at address)

I believe this pretty much covers it with regards to their main principles. It should be said that it was not Plummer and Bennett that coined the term “Stack & Tilt”. Golf Digest wanted a term for their technique and offered dozens in which they both turned down. Stack and Tilt were simply two words they used every day in their teaching so they stuck and the rest is history.

History is of course what Plummer and Bennett base their swing theories upon. There is of course merit to many of their ideas and some are plain physics such as basic ball flight laws however they are attempting to create a paradigm shift in the way many golfers, amateurs and teaching professionals have learned about how the body should move and how the club should be swung. Their theories evolved from Homer Kelly’s “The Golfing Machine” and Mac O’Grady’s teachings. You may agree or disagree with some or all of Stack and Tilt but this would be foolish for any instructor worth their merit. The goal is to broaden your knowledge base and open your mind to new ideas. Some of the ideas may very well be old ones brought to light in a way that appeals to the masses, easier to understand and perhaps easier to perform for many golfers.

I have my own ideas and opinions about Stack & Tilt, some favorable, some not in which I will share in the next article. In the meantime if you have never read “The Golfing Machine”, I encourage you to do so but be forewarned. In many circles it has been considered to be the most important book ever written on golf instruction and in others the most complicated. You’ll love it or hate it. Next article: Stack & Tilt (PART 2) Stripped down

DAVID HILL Is a certified examiner for the USGTF and a ranked instructor. • 24 year golf professional • USGTF Master Professional • Class Member Canadian PGA • Over 25000 lessons given in career • Director of Instruction Elm Ridge CC Montreal Canada • Owner Montreal Golf Academy (4 Locations) • President/Owner Marquis Golf (Corporate Golf/Travel) • Top 50 Canadian Teacher (National Post) • Top 100 USGTF Teacher
Teacher Talk

Teacher Talk

I recently played one of those relatively new championship courses in town and all four par 3 holes ranged in distance from 220 yards to 247 yards. That’s from the white tees. Considering that on my best day I carry the ball about 230, I had to hit driver on each tee. That I don’t mind, but in addition to the yardage each hole had hazards that were easily entered if the tee shot missed the green by the narrowest of margins. One of the holes required a 220 yard carry over a marshy lake in order to get home. I barely made it, but my playing partner did not. His drop required a 180 yard approach over the same lake. After another watery grave, he just stayed in the cart until the next tee. He was pretty hot under the collar.

When I was growing up and playing with my buddies in high school and college, we actually looked forward to the par threes. They presented reasonable chances for birdies. Most were in the 130 to 160 yard range and fun to play. Some of the best are no more than 125 yards or so, such as the postage stamp at Troon or my all time favorite the 13th at Brora in Scotland… The 17th at TPC is only 136 yards. If I make a bad shot with a nine iron in my hand, then I deserve a bogey or more. When I have to hit a driver to a green one quarter the size of a fairway that I hit the same club to, surrounded by water, then that becomes a bit extreme and uninteresting. How many balls does one have to lose on top of a double bogey before that course is written off the list of desirable places to play? Long and difficult par 3 holes don’t necessarily make for more enjoyable golf. The chance for the average guy to make a birdie certainly does. Let’s make sure they get that chance.
Teacher Talk

Teacher Talk

I recently played one of those relatively new championship courses in town and all four par 3 holes ranged in distance from 220 yards to 247 yards. That’s from the white tees. Considering that on my best day I carry the ball about 230, I had to hit driver on each tee. That I don’t mind, but in addition to the yardage each hole had hazards that were easily entered if the tee shot missed the green by the narrowest of margins. One of the holes required a 220 yard carry over a marshy lake in order to get home. I barely made it, but my playing partner did not. His drop required a 180 yard approach over the same lake. After another watery grave, he just stayed in the cart until the next tee. He was pretty hot under the collar.

When I was growing up and playing with my buddies in high school and college, we actually looked forward to the par threes. They presented reasonable chances for birdies. Most were in the 130 to 160 yard range and fun to play. Some of the best are no more than 125 yards or so, such as the postage stamp at Troon or my all time favorite the 13th at Brora in Scotland… The 17th at TPC is only 136 yards. If I make a bad shot with a nine iron in my hand, then I deserve a bogey or more. When I have to hit a driver to a green one quarter the size of a fairway that I hit the same club to, surrounded by water, then that becomes a bit extreme and uninteresting. How many balls does one have to lose on top of a double bogey before that course is written off the list of desirable places to play? Long and difficult par 3 holes don’t necessarily make for more enjoyable golf. The chance for the average guy to make a birdie certainly does. Let’s make sure they get that chance.
If 12 holes becomes the new 18, then it’s time to bifurcate the rules

If 12 holes becomes the new 18, then it’s time to bifurcate the rules

Several people in golf are calling for golf to become a 12 hole option to adapt to changing lifestyles. Jack Nicklaus is one. He recently conducted a 12 hole event at his course in Columbus which included a larger diameter cup. As a traditionalist the idea goes against my nature but I am also a realist and making the game more friendly for the average Dick and Jane is not a bad idea. Let’s be honest, the professional game now is so far removed from what everyone else plays that the time for a bifurcated rule book has come. People should be able to play golf any way they like. Serious players are always going to play by the USGA rules. Most people however, just want to escape the office or enjoy some time with friends or family. They could care less about stroke and distance or penalties for grounding a club in the sand or hazard.

For centuries golf has insisted that playing by the rules is absolute, labeling anyone that doesn’t as slackers or cheaters. Someone, who should be drummed out of the game. Well in tournament play, absolutely. But less than 2% of golfers play for a living or in serious events. Why not let everyone else have fun? Golf has spent to much time catering to the small percentage of good players. In present times, that will be a dead end road. It is time to start paying attention to today’s society. We have raised a generation of people who want instant gratification. Most no longer have the patience required for becoming good golfers. I wish this was not the case, but the reality is we need a rule book that says, for tournament play, follow these 34 regulations. For recreation, play any way you want.