Improve Your Golf Practice Training Using P-M-I Miss Identifiers

Improve Your Golf Practice Training Using P-M-I Miss Identifiers

By Arlen Bento Jr., USGTF Member, Jensen Beach, Florida

Do you or your students still have a lot of mistakes on holes that are keeping your score from being lower? You may need to look at how you miss on the golf course to make improvements.

For many players, understanding how and why they miss on the golf course is a very important part of game improvement. If you study  your golf game as we do in our golf instruction programs, including my “Bento Golf Method,” you start to see tendencies. These tendencies  define a player’s game and show how them how to make improvements.

Years ago, I came up with a concept that I call “P-M-I Miss Identifiers.” This concept has been very successful in the development of my  players. When you play golf, you miss shots. Over time, the idea is that you need to identify and categorize those missed shots and eliminate  them from your scorecard.

For example, I once had a player who was stuck at scoring in the low 80s. After looking over a few scorecards and using my P-M-I Miss Identifier system, we determined that his 3-wood was costing him 3-4 shots a round. Before his next round, we took out the 3-wood, used a 5- wood instead, and he shot a 75. We spent time working on the 3-wood over the next few weeks to figure out why the 3-wood was not working  well. We made improvements and inserted the 3-wood back into his bag. This is a simple example, but the concept is powerful and creates the basis for my P-M-I Miss Identifier system.

Another example of how the P-M-I Miss Identifier system works is we had a good player who was having a tough time backing up a low- 70s score on the second day of a 36-hole golf tournament. The player would score a 73 on the first day, then come back the next day with an  81. This is very common in golf.

We broke down his golf scorecard using P-M-I Miss Identifiers and found that the majority of his misses were coming with his 6-, 5- and 4- irons that he was using to hit at the flag on longer par-4 holes and longer par-3 holes. We developed a strategy for him not to hit at any flags  with those clubs, play for the middle of the green, and making sure that if he caught a really good hit that the shot could not get to the back of  the green. This strategy eliminated 2-3 shots per round and protected his birdies from bogeys or worse on these long shots. His scores went  down and he was able to shoot more tournament rounds back-to-back in the low 70s that earned him a college scholarship.

My P-M-I Miss Identifier system offers an analysis of your golf round by looking at how many misses you create on your scorecard. To use  this system, you need to go back through your round and identify every miss or mistake that you made during your round – anything that  costs you a stroke!

There are three types of misses in every golf round in my P-M-I Miss Identifier system. The first miss is a physical miss (P). A physical miss  is just a bad swing or bad technique. When you analyze your scorecard, you label every physical miss with a “P.” An example of a physical  miss could be a slice swing out of bounds, a fat shot from the middle of the fairway with an iron, or a chili-dip on a chip shot.

The second kind of miss is a mental miss (M). A mental miss is any time you just did not have the proper focus on a shot. Examples of  mental misses include getting distracted by people talking or a golf cart moving close by. Even a course worker driving a mower across the  fairway 200 yards away that catches your eye, if you were distracted and you were not focused on your shot and missed, is a mental miss.  When you analyze your scorecard, you label every mental miss with an “M,”

The third kind of miss is an intellectual miss (I). An intellectual miss happens when you try to hit a shot that is just not a good decision  based on your skill set, or a shot that has a very low probability for success. Examples of intellectual misses including trying to hit a low-lofted  club out of the rough, or trying to hit a delicate flop shot off a hardpan lie. When you analyze your scorecard, you label every intellectual miss with the letter “I.”

Breaking down your golf game with my P-M-I Miss Identifiers is a very powerful tool to help with golf improvement. As players break  down their golf rounds, we find tendencies based on my P-M-I Miss Identifier system.

If a player has a lot of physical misses, we need to take a look at instruction, working on how to better hit the clubs that are causing the  misses. If a player has a lot of mental misses, we need to take a look at a better pre-shot routine, or recognizing when we lose our focus and  develop a plan to refocus before we hit a golf shot. If a player has a lot of intellectual misses, we need to talk about shots and the ability to pull shots off, how and why shots work and learning more about the percentages of execution.

Normally, when we do an analysis for P-M-I Miss Identifiers, we find 10-15 misses per round for most mid-handicappers. Once we have  identified these misses, we come up with a strategy to eliminate these misses from the scorecard, ultimately lowering the score of the player.

Arlen Bento Jr. is an award winning golf coach and “Top 100” world-recognized golf instructor. He is the former head golf professional of  the PGA Country Club in PGA Village, Florida, and former director of golf/general manager of Eagle Marsh Golf Club in Jensen Beach,  Florida. He operates his indoor golf center in Stuart, Florida, and his outdoor golf academy in Port St. Lucie, Florida, where he specializes in  player development and offers his highly successful “Bento Golf Method” to players that want to learn how to get better. For more information, you can contact him via his website https://arlenbentojrgolflessons.com.
My Humble Opinion: The Way Most Golf Teachers Should Be Teaching

My Humble Opinion: The Way Most Golf Teachers Should Be Teaching

By Wayne Player, USGTF Member, Tequesta, Florida

Firstly, if you continue to do what you’ve always done, then you will continue to get the results you’ve always gotten. Change is the price of survival, without question. One must focus on athletic fundamentals around power, balance and repetition.

My personal experience as a professional golfer and son of a golfing legend, Gary Player, led me to create a more simplified approach to the game in The Player Approach. I have had more access to golf gurus, legends and sports psychologists than maybe anyone. You name them, and I spent my dad’s money there as a young man. There are so many golfing teacher gurus out there that the golf world seems to be inundated with a bunch of instructional malarkey. So, who is the guru of the gurus? I don’t know.

I would urge all of you to believe in a more simplified, four-pronged approach to eliminate paralyses of analysis:

1) a flat front foot/lead  foot, 2) how to become a true front-foot hitter, 3) athleticism, and 4) a positive attitude.

Please see the next page for a greeting for Mr. Brandon Lee, president and CEO of the USGTF.

Dear Mr Lee,

We are all excited in welcoming you as the new owner and president of the USGTF. While Geoff Bryant certainly created an incredible platform and service for golf teachers, we know that you will take the USGTF to great and exciting new horizons. A few of my dad Gary Player’s commandments of life are: There is no substitute for personal contact; everything in business is negotiable except quality, and a promise made is a debt incurred. There is no doubt that Mr Lee is an honorable and good man, and present members of the USGTF should know that they are in great hands going forward.

I personally am looking forward to continue to work closely with you and your USGTF team in bringing new innovative ideas and products that we will offer all the existing members to assist them in becoming better teachers and mentors to their clients. We strongly believe in your leadership and what the USGTF means to the golf teaching industry. Teaching and coaching the game of golf to those interested in learning and improving is a valuable and honorable profession. The game is always a healthy outlet for anyone, and the Player family is well known for valuing a healthy lifestyle and activities. Golf has given much to us, and we are pleased to see the USGTF giving so much to the game. Again, we look forward to working with you and wish you the best moving forward.

Sincerely,

Wayne Gary Player
A New Era In USGTF History Begins

A New Era In USGTF History Begins

For 31 years, one man led the USGTF as its president and CEO. That would be founder Geoff Bryant, who in 1989 started a revolution in the  golf teaching business that continues strong to this day.

Recently, Bryant said 31 years is enough and it’s time to ride off into retirement. Enter Brandon Lee, who assumed the titles of president  and CEO in February. Lee was formerly the director of the USGTF’s foreign language courses and president of USGTF-Korea, among other entities. He also served as vice president of the World Golf Teachers Federation, the umbrella group that is comprised of more than 40  member nations.

Lee was born in South Korea and grew up there. As a kid, he participated in many sports due to the influence of his father. Lee’s dad also got him involved in golf in high school. He later completed his Ph.D in Exercise Biochemistry in Japan. After a career in that field, he came to the United States and completed the USGTF certification program in 2005. He began his golf teaching career in Orange County, California, in the cities of Irvine and Laguna Hills, where he operated a teaching academy.

His academy was extremely successful, the result of his business acumen and previous experiences, and this caught the attention of Bryant, who named Lee vice president of the USGTF in 2011. In that role, Lee established the USGTF’s foreign language courses (FLC), which were based on strong professional ethics and educational programs, while continuing to research and spread the latest golf teaching methods in the United States. This has helped foreigners in the United States earn USGTF certification and continue the organization’s progress as a leader in golf.

Here is a Q&A with the USGTF’s new president, Brandon Lee:

Q: Why did you want to become president/CEO of the USGTF?

A: The USGTF was started with a great mission envisioned by Geoff Bryant. I thought it was time for a new generation to continue the mission and continue the development. I worked through the ranks as a Certified Golf Teaching Professional, a Master Teaching Professional and FLC course director. It made sense to naturally progress into this role.

Q: What do you see as the USGTF’s future and what are your plans for it?

A: To make the USGTF certification more valuable by helping the members make money through teaching and employment, because the USGTF is a career choice. I also plan to work harder to define what a golf teaching professional is and does in the industry. Many in the golfing industry believe the USGTF is a secondary license below the PGA. I experienced the same problem when I started USGTF-Korea in 2016. But through my will and effort, the Korean golf industry moved to accept our status and our mission. As a result, they started to  recognize USGTF is the best license to learn golf teaching methodology and KPGA members also started to join and learn our USGTF educational system.

Q: What do you see as one or more of the strengths of the USGTF?

A: With the slogan of “Learn to teach golf – the profession of a lifetime,” the USGTF provides an opportunity to challenge and inspire not only existing professionals but also ordinary people who have a strong passion for golf. We have many golf enthusiasts, with diverse backgrounds, such as businessmen and retirees who are not golf professionals.

Q: In part, why has USGTF-Korea been so successful?

A: In Korea, the USGTF started as a minor player in golf. It is now composed of a large number of members from various professions who are not KPGA professionals. It is also a representative group for those who seek a second life through giving golf lessons. By promoting a strong professional ethical sense of being a golf leader that combines teaching skills and developing the personalities of our teaching professionals, it was able to grow into an organization that cultivates experts in teaching the game of golf.

Lee is committed to taking the USGTF to new heights as we are now well into the 21st century. His success with USGTF-Korea and the  foreign language courses in the United States should bode well as the USGTF navigates its way in the ever-changing fields of golf instruction and golf business.

Lee has completed a move to Florida from California and oversees the daily operations of the USGTF from the national office, located in  Fort Pierce, Florida. He welcomes member input and can be reached by email at president@usgtf.com.

What Can We Expect From Tournament Golf For Both Players And Fans?

What Can We Expect From Tournament Golf For Both Players And Fans?

The COVID-19 coronavirus has certainly turned our world upside-down. Multiple businesses were forced to closed, including golf courses, when most American governors mandated that “nonessential” businesses do so. A philosophical point can be made that there are no businesses that are non-essential, because all businesses are essential to the owners that own them, employees who depend on their paychecks and the customers who rely on the products and services those businesses provide.

Gatherings of over 10 people were also either discouraged or declared illegal as government officials moved into action to try to stop the spread of the coronavirus. That effectively ended professional sports in the United States for a considerable period of time, including golf on the PGA Tour. The first round of The Players was completed in March when the Tour decided that it was not feasible to continue play and  wound up canceling the tournament. Other events were either canceled or postponed, as well.

After three months of being shut down, the PGA Tour started play again on June 11 at Colonial Country Club in Fort Worth, Texas, and going forward, the experience will certainly be different for players and fans alike. For one, there actually will be no fans for the first four events; not even players’ families will be allowed on-site. It takes approximately 2,500 people to make a PGA Tour event happen, but the Tour plans to try to run with around 1,000 extra personnel at the venue. Virus testing will not be possible for everyone due to logistics, but screenings and questionnaires will be the norm.

Caddies will be required to clean the flagsticks and bunker rakes after they handle them, and both players and caddies are expected to sanitize their hands after the playing of each hole. Players are encouraged to pull the clubs out of the bag and return them without the caddie touching them. Players are also going to be the only ones allowed to pick their ball out of the hole. Both players and caddies will be tested for the virus before each event, and any player returning a positive test will be forced to withdraw from the tournament. Masks will also be provided for any player, caddie and essential personnel at the course.

A charter plane will also be made available to players and caddies alike, and only those who test negative for the virus within 24 hours of  departure will be allowed to board. Players and caddies are expected to all stay at the same hotel, basically sequestered there with no travel outside the hotel except to the golf course. This includes staying in the hotel for all meals and not going out to a restaurant to eat.

Frankly, while these guidelines seem reasonable to the extent that stopping the spread of the virus is the main focus, they ignore the realities of human behavior. Expecting touring professionals to never leave the hotel unless they are going to the golf course might work for a week or two, but undoubtedly most players will tire of this forced routine of boredom. If their families are not allowed to be with them at the course, you can be sure that many players will skip the post-round practice routines that are prevalent and head straight back to the hotel to be with their families. However, not being able to take the little ones to a park, playground, etc., might weigh on the minds of the players and their spouses, and we could see some players deciding to stay home until things return more to normal.

Expecting players and caddies to sanitize their hands and anything on the course they might touch seems a bit unreasonable, too. Golf is being played all across the country, and currently there are no reports of players falling ill from being at the course. Epidemiologists who have weighed in have said that golf is one of the safest possible activities to engage in, and that’s even with our former way of doing things. And it’s seriously doubtful that any player will be playing with any sort of mask or face covering, although it’s possible that you might see some of the more physically compromised caddies doing so. However, various health experts have said that contracting the environment in an outdoor  setting is extremely unlikely, so it will be interesting to see how many people on our television screens will be wearing them.

What will happen when fans are eventually allowed to return? That’s anyone’s guess. If we see corporate hospitality tents, they almost  certainly will be of limited capacity so the guests can maintain social distancing of six feet or more apart from each other. Bleachers may exist, but sections or seats may be cordoned off so people aren’t sitting less than six feet apart. But then again, we might not see any hospitality  tents or bleachers. We’ll just have to wait and see what happens with the first few events where fans are allowed.

When will things return completely to “normal”? Again, that’s anyone’s guess. Current reports at the time of this writing say a vaccine is at least 18 months away (which would be late 2021), and maybe much longer than that. With the current emphasis having shifted from  “flattening the curve” so hospitals didn’t get overrun to “let’s keep the number of cases as low as possible for as long as possible” until a  vaccine is developed, it’s possible nothing resembling normalcy might not happen for years.

That would be most unfortunate, but given the vagaries of human behavior, combined with the fact that forcing people into artificial  behaviors for an extended period of time are not likely to work, we could well see a sea of change in the way both ordinary citizens and our authority figures want to handle this. Also, with research from the Stanford University School of Medicine, the University of Southern  California/Los Angeles County Department of Public Health, the University of Bonn in Germany and Oxford University in England, among others, showing the infection fatality rate of the virus isn’t nearly as severe as first thought, there are some encouraging signs that not only golf, but life in general, may return to normal sooner than we may think possible at present.

What’s Important In Teaching Juniors

What’s Important In Teaching Juniors

By David Vaught, USGTF Master Golf Teaching Professional and Examiner, Sarasota, Florida

Passing down the great game of golf to younger generations has many rewards and provides a unique gratification. The strength and duration of the game also relies on it. We have an obligation to teach our love of the game to the youth of the world, and you never know when you may be the fuel that ignites a junior golfer into having a chance for a better education through attaining a college scholarship, or even a career in the game.

For teaching juniors, we have to look at the unique requirements and guidelines that their age and development dictate. Because of this, I have separated juniors into two age groups:

1) Elementary school age: The surest way to turn a junior in this age group away from golf is to get into technique. While fundamentals need to be learned, the priority is fun. The kids must find enjoyment in the game. A few thoughts here to accomplish this:

Teach in groups. Kids at this age are used to learning in groups. Keep the activities fast-moving and interesting. Splitting up into pairs for     fun competition works great for this age. Your goal should be to teach the fundamentals with short, easy visual cues and phrases that are blended into activities. Another way to think about this is to teach the kids things like alignment, grip, rules and etiquette, without them realizing that is what they are learning. A common misstep is to teach segmented lessons, as you would an adult.

I would also urge an instructor to make two things a cornerstone of any program. The first is to utilize other sports into the program. For example, combine golf exercises like making a putt with kicking a soccer ball or tossing a ball to a target. The second would be to utilize the junior aids and golf-specific learning tools that can be found easily online. Some of these aids are extremely popular and a big hit, not just with the kids but also with the parents, because it shows thought and effort went into the teaching.

The last point with this group is equipment. I cannot stress enough the importance of proper length and weight clubs. Improper equipment can ruin the initial golf experience for juniors as well as cause motor skill pattern issues that will be discouraging and difficult to overcome,  and is a major factor in kids not taking to the game.

• Fun  • Competition • Partners • • Integrate other sports • Age specific aids • • Appropriate clubs •

2) Middle school age: For starters, with this age, group teaching is much less effective. Keep presentations to a minimum and do not expect to hold their attention for longer than a couple of minutes. Remember, this is the smartphone generation. Technique also becomes much more important because these kids are stronger and what they learn, conceptually and physically, will determine whether they stay in the game or give it up.

At this age, the importance of the short game should be emphasized. The instructor should work all parts of the game. Use groups for quick points, but keep things moving as fast as possible. Get into a one-on-one teaching situation quickly. Good putters are born at an early stage of golf learning. Putting setup and stroke fundamentals provide an easy opportunity for improvement. Chipping is incredibly important at this age because it can rescue them from bad shots and keep the score down when they play, which is critical to keep them engaged in the game.

Kids at this age will rebel against “little kid” games, so focus on finding ways to teach technique without becoming too rigid. They are listening; they just do not want you to know it. For a retention check, challenge them to teach back to you what they have learned. In contrast, set up drills that create a challenge and at the same time teach technique.

At this age, it is very important to find interesting ways to teach the kids how to practice. This is a skill that they can carry through their hole life as a golfer. I highly recommend using the basic practice sequence of Block-Variable-Test. This also keeps them moving and challenges them. The instructor should not be timid in terms of challenging them slightly. They view that challenge as your recognizing them as older and more mature. Be positive always, but blend in constructive points for improvement and set up tests to gauge their learning progress and retention.

When teaching the swing, focus on balance, stability, and sequence. You can also introduce the concepts of face, path and low point, but keep it simple. When they hit bad shots, instead of patronizing, challenge them to explain what happened and always make them feel involved in the learning process as well not being overly directed. The quicker they learn the basic concepts and understand their own swings, the more likely they will enjoy improving and practicing. The one big advantage for teenagers is the ability to adjust motor skill patterns more easily than adults. Therefore, the instructor should not hesitate to make swing adjustments.

Lastly, teenagers want two things in their instructor: credibility and a sense that you are genuinely interested in helping them. Credibility comes with demonstration as well as explaining the why’s. If they understand why they need to do something, they will buy in. Genuine care and concern should come out in the way you interact with them and the genuine enthusiasm you display. If they feel you are not genuine or are going through the motions, they will shut off.

• Individual instruction when possible • • Very short presentations • Teach practice • • Teach swing technique • Teach short game • • Be genuine •  
Thoughts From Toski

Thoughts From Toski

By Bob Toski
USGTF Member, Boca Raton, Florida

I have been asked to write this article at the request of Bob Wyatt, who was in my junior class at my first club job at Kings Bay in Miami, Florida, in 1957, after I retired from the tour.I have read the series of articles in your magazine and must compliment those instructors who have passed on their knowledge of the golf swing and golf in general. In observing the modern golf swings today, I have noticed the following techniques:
  • The left heel stays planted on the turf on most golf swings.
  • The left knee moves to the right later in the backswing with less freedom of motion, and the right knee stays flexed and there is less straightening of the right leg as the backswing is completed.
  • The completion of the backswing is shorter and never crosses the parallel line.
  • Bobby Jones went past and across the line with an open clubface at the completion of his backswing, with the right leg being straight and great hip turn! Today, this is not evident in most golf swings. Coil and resist seems to be the modern method. This is evident in the swings of the LPGA Tour players, especially with the Korean women, who are very consistent with their ball striking.

    I spent about two hours recently discussing the method today of the tour players. Jack Nicklaus’ left heel moved about three inches off the turf with his left knee moving faster and further to the right as he completed his backswing with his hands very high over his right shoulder. Jack Grout, his instructor whom I knew quite well, said, “Reach for the sky and complete your backswing parallel to the line of play.” This gave him more time to move his lower body by first placing his left heel and foot on the ground to move to and through the ball with proper left-side control. We were told to move it and turn through it to retain the angle and create greater clubhead speed to and through the ball. Was Jack’s technique wrong? The greatest player in his era in striking the ball? Why has the swing changed? I have my answers, but I refer to all of your fine instructors for answers.

    The position of the clubface now tends to be shut instead of open or square at the completion of the backswing. Hogan never wanted a shut clubface in the backswing, and rotated the hands to be more under the shaft and the thumbs facing more vertical at the top of the backswing – a neutral position with two knuckles instead of three or four, thus allowing the clubface to be more square at impact and not closed, eliminating the duck hook and a low trajectory in flight.

    The modern tour player today is in fact six feet tall and weighs an average of 200 pounds, allowing him to generate greater clubhead speed for greater carry and more distance. I never have seen a five-foot player on the PGA Tour. I wonder why? I’m looking for some answers!

    Bob Wyatt: “Although Bob is correct in that no one five feet tall has ever played the tour, there are still a number of top-rated PGA Tour players under six feet tall and well under 200 pounds. Rory McIlroy, the number two player in the world at 5’9” tall and 161 pounds, would be an example. Then you have Justin Thomas, 5’10” and 160 pounds, rated number seven in the world. Francisco Molinari, Paul Casey and Ricky Fowler all fall in this category and all are rated in the top 20 in the world.

    “I believe the most dramatic change on thePGA tour is that the physical conditioning of these athletes has improved in all categories. The strength and flexibility factor has been the primary reason for the notable increase in the average distance a tour player now drives the ball. This may also explain the apparent change in a number of tour players’ golf swing technique. Keeping the lead foot down on the backswing is a by-product of the increased flexibility of the modern tour player. Ironically, the lifting of the foot or feet (both heels up at the same time) on the downswing is seen in many of the top players today. A prime example of this is evident in the swings of McIlroy and Thomas.

    “This is not to suggest the ‘old school’ way of playing the game is wrong. Many of the PGA Tour players and most of the Champions Tour players play with the tried-and-proven method and are doing very well!”

    Time Management = Pupil Satisfaction = All Round Success

    Time Management = Pupil Satisfaction = All Round Success

    By Douglas Gray
    USGTF Member, Fife, Scotland

    I have taught this wonderful game in many parts of the world. I have also been privileged to be a “teacher of teachers,” combining my knowledge, my ongoing learning and studying from the best and “not so best.” I have tried-and-tested methods that get long-term results.

    This leads me to my theme for today. I teach at the Home of Golf in St Andrews, Fife, Scotland. A lady of more mature years came to me recently for a lesson. Jean is a very fit lady, attends the gym regularly and is a competitive tennis player. The lady is a member of a prestigious ladies’ golf club in St Andrews and had just attended a ladies group coaching session at a golf academy in the town. My general fact-finding included, “What were you working on? What was the theme of the lesson? Any drill to work on at the end?” This enables me as a teacher/coach to see whatever has been learnt, can be reenforced if applicable, and allows us to move on to the next stage.

    Jean informed me that during the one-hour class there was no theme, next to nil instruction, 17 ladies in the group and two teachers, one of whom spent 20 minutes with one pupil. This came as no surprise to me. Wherever I have traveled in the world, I source out driving ranges and study at a distance what is happening in that area on a teaching level, whether it be group or individual tuition. On the whole, the standard of group coaching is not of the quality it should be. How many of you have been educated in how to instruct groups? A group can be a couple where “one half plays and the other wants to learn,” children of all ages and abilities, ladies and gents of all standards, and so much more.

    Here is an example of a typical one-hour lesson for a group of golfers new to the game, using a six pupils-to-one teacher ratio:
  • Introduction
  • Demonstration
  • How we stand
  • How we hold the golf club (hands together/touching will suffice at this stage)
  • Demonstrate full swing/half swing, shorter the better to begin
  • Explain that the hold and the stance are priority. This should take five minutes. The group then has practice time, and the teacher can help individually with equal attention to each student. This should take 10 minutes. Bring the group together and demonstrate the half-swing, using words like, “Point the club at the sky on both sides of the ball or make an ‘L’ shape with your lead arm and the club,” or whatever method you feel applicable. This should take five minutes.

    The group then has practice time and the teacher helps individually as previous. This should take 10 minutes.

    Bring the group together and demonstrate the half-swing finish, using words like, “Point your trail knee at the target. You should be able to tap your trail toe on the ground at the finish,” or whatever method you feel applicable. This should take five minutes. The group then has practice time and the teacher helps individually as previous. This should take 10 minutes.

    Bring the group together and demonstrate by putting it all together. “Hold, take your stance, half-swing with trail knee pointing toward the target at the finish (balance).” This is a wonderful sequence, and you have given the new golfer a routine which is invaluable at this stage and very simple to learn and absorb. This should take five minutes. The group then has practice time and the teacher helps individually as previous. This should take 10 minutes.

    Success and lots of fun. Now you sign all your new golfers up for the next session and some will want individual lessons.

    This is an example of a group lesson for six pupils new to the game for a duration of one hour and delivered by one competent teacher. The next lesson would be reinforcing fundamentals with a lesson plan to hand out. Preparation, knowledge of the subject and time management are paramount. Give brief, simple instruction the students can apply. Keep explanation and demonstration brief. Break this up during the lesson for application, practice and correction. Do not get involved with one student longer than the others. Individual help is necessary, but has to be brief so others are not neglected.

    I spend as much time away from the course/driving range as necessary in preparing for future lessons, and also recording information from recent lessons for analysis, enabling me to help my pupils’ next stage of development. As previously mentioned, group coaching is a specialist subject and can be very satisfying and lucrative. If any of the group are dissatisfied and if any of your pupils have not progressed, you must reassess your methods of teaching more than one golfer.

    As we often tell our pupils that all the hard work is done after the lesson, we as teachers/coaches must do our job thoroughly before we enter the arena. As one wise teacher said to me one day, “Douglas, you never get a second chance to make a first impression.”

    Using Group Lessons to Grow a Teaching Business and The Game

    Using Group Lessons to Grow a Teaching Business and The Game

    By David Vaught
    USGTF Teaching Professional, Bradenton, Florida

    The private one-on-one golf lesson is the staple and the generally accepted image instructors rely on to build a teaching business. Too often, talented golf instructors overlook an obvious tool to grow their base of students and promote themselves while producing revenue without using a chunk of financial resources – that tool being group lessons. Group lessons can be a major component of a well-thought-out teaching program, especially in the slower months of the season, to generate revenue or to take advantage of the golfers’ enthusiasm at the beginning of the season. Also, having the time to plan in the winter can pay off in the spring.

    Planning is the key to incorporating group lessons into a good teaching program. Let’s examine a few key points to consider.

    Marketing is always a consideration for attaining students. The first hurdle instructors must overcome is how to come up with a student rate. Keep in mind our target audience is the on-the-fence golfer who may not have or want to spend significant money on golf lessons, or they are not confident that the money spent will return an investment in their improvement. Therefore, keeping costs down is imperative. I find most instructors over-price their group lessons. A simple formula is to take the hourly rate and divide it by the number of students targeted for the lesson. For example, if the average rate is $90 per hour and the number of students is six, our result is $15 per session per student. For an eight-week class, we would be at $120 for the entire series up front. If you decide to make each session 90 minutes, which I recommend, you can adjust the rate proportionately. You may claim the work is more for group lessons, thereby justifying a higher rate. Keep reading; we will get to that. I have seen many instructors charge high persession rates, only to see interest not be there and the idea fail.

    ,

    After establishing this base rate, you can market the program efficiently. Community centers are the most effective outreach. They are always looking for economical programs for their flyers. The cost to the teacher is zero. As an example, let’s say you charge $20 per student for each session. That is a safe and comfortable investment for the recreational golfer. Another mechanism that is popular and effective are phone apps like Meetup. Tennis instructors have been using this tool heavily for the last few years. Another free marketing tool for group lessons are Facebook golf groups. It is worth the time to research this tool extensively, because the return can be tremendous. Groupon or something similar is another effective option. I would highly recommend capping a group lesson at a 6-to-1 ratio.

    Even though the initial revenue from the group lesson is not substantial, the real benefits can be in the math. That initial $720 revenue stream can turn into several thousand dollars easily with very little marketing outlay financially. The reasoning is sound, based on the facts that the golfers will develop faith in the instructor, see the benefits for their game and enjoyment of, and be anxious to pursue private lessons. From my experience, at least half of the group will pursue private lessons. Obviously, those students have friends and people they play with, which further expands the equation. For the instructor, you are building a wider base and expanding your image, as well as establishing yourself as a resource for a wider audience of golfers.

    Not to be overlooked are the nuts and bolts of operating and structuring the lessons. Do the research and plan accordingly. As great as the potential is for this component of the teaching program can be, not executing the lessons well can be a detriment to the teaching business. Where to begin the lessons, what the content and structure should be, how to execute the lesson so that all the participants feel it was worthwhile, as well as how to approach upselling to another program or private lessons, are just a few of the details the instructor has to work out. When done right, personal experience has proven to me that group lessons are well worth the time.

    Must-Have Apps For All Golfers

    Must-Have Apps For All Golfers

    By Ben Bryant, MA
    USGTF Teaching Professional
    Tampa, Florida

    There’s a lot of junk in the Apple and Android app stores. Far too often, when we search for the right app, we end up with a list of knockoffs or shoddy apps that fill our phones with ads or bloatware and aren’t worth the bandwidth to download. But there are a few gems out there. These apps are the “diamonds-in-the-rough” that can be indispensable for the serious golfer.

    The Official Rules of Golf by the USGA
    Every golfer needs a copy of the rules, and now it’s easier than ever to keep it right in your phone. This app features a shortened version of the rule book, covering the most common situations on the golf course. It also has the full Rules of Golf available if you really need it. The app contains high-quality videos demonstrating the proper interpretations of everything from movable obstructions to abnormal course conditions. Best of all, there are no ads on this app, and it’s entirely free.

    GolfLogix GPS + Putt Line
    There are a lot of GPS apps out there. Pretty much all of them are going to help with yardage and scorekeeping. What sets the GolfLogix app apart is their Putt Line feature. It shows a 3-D contoured map of your green, complete with arrows showing which way your ball will break. By drawing a line on your phone’s screen, you’ll get an arrow showing you the direction you need to putt. It basically makes the read for you. The app is free to download, but you’ll need to pay $9.99 a month to continue using the Putt Line feature.

    Zepp Golf Swing Analyzer
    The Zepp Golf Swing Analyzer app is free to download and features a great video library of professional swings and swing analyses. To really make use of it, you’ll need to buy a $150 sensor sold by Zepp which attaches to the back of your golf glove. Through the sensor, you’ll be able to track all manner of swing metrics like club plane, tempo, hip rotation, and backswing positioning. The cost of the sensor makes this app by far the most expensive on this list, but this kind of powerful swing analysis can be an invaluable training aid. As a nice bonus, the sensor can be used for a variety of other sports like tennis or baseball.

    The Master’s App
    You might not keep it on your phone year-round, or you might. Honestly, it’s one of the best apps covering any sporting event. Sure, you can watch the main CBS telecast, or with this app you can stick with coverage of your favorite player or you can relax and watch live feed of groups coming around Amen Corner. Download it now and relive Tiger’s historic 2019 Masters win one more time.

    Golden Tee
    That’s right! The ubiquitous track ball arcade game – a mainstay of sports bars and family restaurants across the United States – is coming to your phone. Prepare to see your work productivity fall off a cliff as you spend countless hours competing against players around the world on five authentic 18-hole courses. Customize your avatar in traditional golf attire or make them wear a scuba diving mask and a cape! Slated for release in the last quarter of 2019, Golden Tee will be free to play, but like all video games these days, will contain in-app purchases.
    Good and Bad News

    Good and Bad News

    By Norm Crerar
    USGTF Contributing Writer, Vernon, British Columbia

    As I write this article, I am sitting at my computer on a bright sunny day in the Okanagan Valley in southern British Columbia. The wine grape harvest is on; apples are being picked; golf is winding down, and here in Canada it is Thanksgiving Day. And what a lot to be thankful for! As I said, the sun is shining after a very wet and cool fall. Snow has already arrived at our ski resort just 25 minutes away and 4,000 feet higher in elevation. That will probably disappear, but we could be cross-country skiing by early November and alpine skiing by the end of November. This is truly a great place to live!

    On the bad news front, I was at a bagpiping event May 5th and, walking up some old concrete steps, I caught my toe on the top step and fell on my face. My left arm extended, and I landed toward that side. I stretched all of the ligaments in my rotator cuff and am now just able to take a bit of a backswing (I am a lefthanded golfer), so I have not been able to play golf at all this past summer season. The good news is that my wife more than made up for my lack of playing with her more than twice-a-week outings and is now a certified golf fanatic. The bad news is that I have been in a position of having to applaud her every high point: longest drive on one hole; closest to the pin on another hole; winning the deuce pot, and on and on. For someone who used to wonder how pro golfers being interviewed could remember every shot they made going back multiple years, she has certainly mastered the art. My reward for being such a good and attentive listener and staying at home with a massive to-do list: I am now caught up and way ahead on the ever-important marital points!

    On the bad news front, I have to admit to having an addiction. I am addicted to big events! The good news is, I have run into and continue to have great friends who believed in the vision and are committed to what we are doing. Thank-fully, they also believed that it is as easy to do something big as it is to do something small, and we are all rewarded for our efforts. We also believe that what we are doing is great, but if we stand still and don’t strive to be bigger and better, someone else will pass us or come up with something to replace us.

    And so it is with the golf teaching business. Thankfully, the USGTF technical committee is constantly analyzing teaching techniques and new equipment, and how to make use of it to get more people golfing more often. Are you as good as you are going to get? Of course not. Even as we get older, we want to stay engaged, and thankfully we continue to learn from our peers, the teachers who have gone before us, and from the young, new thinkers coming up behind us that now make up the technical squad.

    On the trivia front, I was entertained the other day listening to a radio program that featured an English-language specialist. He and the host were talking about “collective nouns.” You may not have heard of the term, but you have certainly used many. Here are some examples: A flock of birds; a flock of sheep; a herd of deer; a hive of bees; a litter of puppies; a murder of crows and a pack of hounds. As I listened, I realized there was nothing pertaining to golf. So here goes: Students standing around on the lesson tee waiting for the golf pro – a slice of golfers. The foursome of old guys holding you up – a cart of fogies. The locker room after the senior Stableford – a sag of butts. The 20 ladies from the health resort next door out for a trek – a babble of walkers. Members of your teaching federation at a gathering – a company of USGTFs. I know there are bigger minds out there than mine that can come up with similar or more creative offerings. Send them in to your editor! I am sure there will be a prize waiting.

    The last bad news is that my wife and I are without a TV in the summer. Perhaps that is good news, as both Canada and the USA are in the throes of national elections. Perhaps that is good news and something else to be thankful for. If you feel good about things, do not turn on cable news. But there is an antidote for feeling the world is going to end in a few years. Standing in a lift line last winter, the lift operators had a radio on the outdoor speakers, and a psychologist was explaining to listeners that if they were in the midst of a Christmas crisis, take a walk in the woods. The quiet and refreshing solitude would fix them right up. How lucky are we with golf in that most golf courses are just that, solitude in nature.

    For me, the good news is that I am usually really deep in the woods, a lot!